With access to Criteo's unique AI and commerce
data, Shopify merchants like VRAI have already achieved
300% ROAS
NEW
YORK, April 27, 2023 /PRNewswire/ -- Criteo
(Nasdaq: CRTO), the commerce media company, today announced the
next phase of its integration with Shopify (NYSE: SHOP), a provider
of essential internet infrastructure for commerce. For the first
time, Criteo and Shopify's thousands of merchants and clients in
the U.S. can access the Criteo App on the Shopify App Store thanks
to new self-registration capabilities to unlock self-service set-up
via the Criteo Commerce Growth Platform. Now Shopify merchants and
marketers can quickly and easily integrate with Criteo's network to
grow their businesses through greater personalization, access to
high-intent buyer audiences and increased retention of desired
customers.
As marketers face macroeconomic challenges, every ad dollar
counts and acquiring new customers effectively and efficiently is
critical to their strategies. With insight into nearly one trillion dollars of ecommerce sales, Criteo's
commerce media platform enables growth opportunities by providing
Shopify merchants with access to solutions that leverage the
world's largest set of commerce data and industry-leading AI to
find people who are ready to buy.
"In the always evolving digital landscape, we continue to scale
our marketing solutions, enabling more features and functionalities
for ecommerce businesses to reach valuable audiences to drive
commerce outcomes," said Rory
Mitchell, General Manager of Global Growth at Criteo. "We're
excited about this next step in our integration with Shopify to
allow merchants to quickly set up their account, start activating
their campaign, and grow their business – all without extensive
digital marketing experience and expertise."
In 2022, Shopify merchant and sustainable fine jewelry and
engagement ring brand, VRAI partnered with Criteo to grow their
ecommerce business, leveraging Criteo's ability to activate
first-party commerce data to connect with their most valuable
audiences. VRAI successfully ran several full-funnel campaigns,
targeting consumers across their entire shopper journey to achieve
their acquisition and retention goals, ultimately achieving an
overall 300% increase in Return on Ad Spend (ROAS)
year-over-year.
"Since implementing Criteo's technology, we've seen a tremendous
increase in high-intent shoppers to our website, while the ease of
use and customization of the tools have made it incredibly easy to
create targeted campaigns that speak directly to the right
audiences," said Sam Bench, Director
of Performance Marketing at VRAI. "These supercharged results
with Criteo have truly been a game changer for our business as a
Shopify merchant."
David Wurtz, Vice President of
Product at Shopify added: "Criteo's self-service set-up unlocks a
whole new set of possibilities for Shopify merchants looking to
harness the open web and acquire new customers."
Criteo and Shopify have collaborated since 2018. In 2022, Criteo
joined the Shopify Plus Technology Partner Program and Certified
App Program to give Shopify merchants access to its customer
acquisition and retention solutions to drive commerce outcomes.
Last year, Criteo saw a 36% year-over-year increase in the number
of new Shopify merchants using Criteo.
To learn more and sign up, visit our Shopify App.
About Criteo
Criteo (NASDAQ: CRTO) is the global commerce media company that
enables marketers and media owners to drive better commerce
outcomes. Its industry-leading Commerce Media Platform connects
22,000 marketers and thousands of media owners to deliver richer
consumer experiences from product discovery to purchase. By
powering trusted and impactful advertising, Criteo supports an open
internet that encourages discovery, innovation, and choice. For
more information, please visit www.criteo.com.
Forward-Looking Statements Disclosure
This press release contains forward-looking statements,
including our expectations regarding our market opportunity and
future growth prospects and other statements that are not
historical facts and involve risks and uncertainties that could
cause actual results to differ materially. Factors that might cause
or contribute to such differences include, but are not limited to:
failure related to our technology and our ability to innovate and
respond to changes in technology, uncertainty regarding the scope
and impact of the COVID-19 pandemic on our employees, operations,
revenue and cash flows, uncertainty regarding our ability to access
a consistent supply of internet display advertising inventory and
expand access to such inventory, including without limitation
uncertainty regarding the timing and scope of proposed changes to
and enhancements of the Chrome browser announced by Google,
investments in new business opportunities and the timing of these
investments, whether the projected benefits of acquisitions
materialize as expected, including the successful integration of
our acquisition of IPONWEB, uncertainty regarding international
growth and expansion (including related to changes in a specific
country's or region's political or economic conditions), the impact
of the invasion of Ukraine by
Russia, including resulting
sanctions, the impact of competition, uncertainty regarding
legislative, regulatory or self-regulatory developments regarding
data privacy matters and the impact of efforts by other
participants in our industry to comply therewith, the impact of
consumer resistance to the collection and sharing of data, our
ability to access data through third parties, failure to enhance
our brand cost-effectively, recent growth rates not being
indicative of future growth, our ability to manage growth,
potential fluctuations in operating results, our ability to grow
our base of clients, and the financial impact of maximizing
Contribution ex-TAC, as well as risks related to future
opportunities and plans, including the uncertainty of expected
future financial performance and results and those risks detailed
from time-to-time under the caption "Risk Factors" and elsewhere in
the Company's SEC filings and reports, including the Company's
Annual Report on Form 10-K filed with the SEC on February 24, 2023, and in subsequent Quarterly
Reports on Form 10-Q as well as future filings and reports by the
Company.
Except as required by law, the Company undertakes no duty or
obligation to update any forward-looking statements contained in
this release as a result of new information, future events, changes
in expectations or otherwise.
Media contacts
Criteo Public Relations
Jessica Meyers,
j.meyers@criteo.com
Criteo Investor Relations
Melanie Dambre, m.dambre@criteo.com
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SOURCE Criteo