Partnering with Ryan
Tedder, encore of the global music program returns with an
impressive roster of global music talent including
– Feid, Cassper
Nyovest, Lexa, and Lay Zhang
ATLANTA, May 3, 2023 /PRNewswire/ -- Following last year's
successful launch of Sprite Limelight, the brand's ground-breaking
global music program, Sprite will once again bring together an
exceptional collective of fearless, international artists with
creative points of view, to create original songs via an innovative
format: one hook, many beats.
Sprite Limelight celebrates the rich musical history and
legacies across global cultures. This year sees the brand
partnering with 3x Grammy-awarding winning writer, producer, and
lead singer of OneRepublic, Ryan
Tedder, to kick off the second season, along with a stellar
lineup of artists hailing from across the world: Feid, Cassper
Nyovest, Lexa, and Lay Zhang.
"I'm so excited to be the lead artist for Sprite
Limelight Season 2," said Ryan
Tedder. "Creating the hook and the theme for Sprite
Limelight Season 2 and seeing how other artists around the world
take that, run with it, and create something entirely fresh with an
empowering message and interpretation - it's beautiful and I'm
genuinely so happy to be a part of it."
Tedder will harness his songwriting and production skills,
to provide a central hook and lyric,
from which each of the five artists will be inspired to create an
original, empowering song around one unmistakable hook. One musical
starting point, reinterpreted through four unique, creative
lenses – a first in the world
of music programs,
and 100% unique to Sprite.
"Being part of this global music
platform with Sprite
has been super-cool for me, but it's also
super-cool for music – I love how the Limelight program brings
together dope talent from across the world," said Feid.
"As an artist, establishing my identity has been something I've
evolved and explored over years, I'm proud to be able to authentically share my music
and my story with my interpretation of what Ryan Tedder has created – I hope people see
the main message I try to show people, to have faith in
yourself."
Designed to support its global brand
narrative, Heat Happens,
Sprite aims to help Gen Z stay cool
in the face of everyday moments of heat, based on the insight
that music is where they go to, to switch off and clear their
heads.
Sprite Limelight season 2 debuts on May
3, 2023 with a program trailer on
YouTube, introducing the artists and teasing their song creation
journey.
Subsequently, each artist will bring their personal stories to
life in multi-format episodes dropped on their YouTube and Spotify
channels along with Sprite's global channels. The episodic content
features an original music track, immersive docu-styled music video
and a personal "Heat Confessional" to give fans a deeper view into
how the artists stayed cool in the face of heat.
"Our aim with Sprite Limelight is to break the mold of the
traditional music and brand
partnership with a new type of platform
that places artist stories and new music at the
center of everything." said Joshua
Burke, Global Head of Music and Culture Marketing, The
Coca-Cola Company. "Our global Sprite brand platform is
'Heat Happens', and our program,
propped up by Ryan's incredible hook, showcases how this roster
of fearless artists stay 'cool' in the face of their
own 'heat'. This is a message we all can relate to, while sharing
an inspiriting side to these artists
that their fans may not have seen. We're going big this year
with some incredible new music, and we're excited for everyone
to step into the Limelight with us for Season Two."
"Season 2 of Sprite
Limelight demonstrates how UMG For Brands continues
connecting our partners with some of the world's most notable
and emerging artists to create cultural relevance and resonate
with consumers on a global level. We are looking forward to
experiencing the music moments our artists are creating
for fans, both existing and new,
through this opportunity provided by an established brand like Sprite,"
says Richard Yaffa, EVP, Global Brands, Universal Music
Group.
Sprite Limelight, its fearless
artists, and the music they create, will continue to be a catalyst
for music fans to overcome their own heated challenges in 2023 and
beyond.
About The Coca-Cola Company
The Coca-Cola
Company (NYSE: KO) is a total beverage company with products sold
in more than 200 countries and territories. Our company's purpose
is to refresh the world and make a difference. We sell multiple
billion-dollar brands across several beverage categories worldwide.
Our portfolio of sparkling soft drink brands includes Coca-Cola,
Sprite and Fanta. Our hydration, sports,
coffee and tea brands include Dasani,
smartwater, vitaminwater, Topo Chico,
BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our
nutrition, juice, dairy and plant-based beverage brands include
Minute Maid, Simply, innocent, Del
Valle, fairlife and AdeS. We're constantly transforming our
portfolio, from reducing sugar in our drinks to bringing innovative
new products to market. We seek to positively impact people's
lives, communities and the planet through water replenishment,
packaging recycling, sustainable sourcing practices and carbon
emissions reductions across our value chain. Together with our
bottling partners, we employ more than 700,000 people, helping
bring
economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com
and follow us on Twitter, Instagram, Facebook and LinkedIn.
About Universal Music Group For
Brands
Leveraging the power of music and culture to accelerate business,
UMG For Brands offers a unique global
approach to making brands culturally relevant and brand marketing,
with teams in 74 countries. Whether a brand is looking to shift
perception, reach a new generation, boost sales or build loyalty;
UMG For Brands helps define a brand's authentic voice in
culture. Recent CLIO and Cannes Lions wins are a testament of
the true synergy that can be achieved between culturally relevant
artists and brands.
Media Contact: Debbie Ebalobo,
debalobo@coca-cola.com
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