Iconic fantasy game collectible is available
exclusively online while supplies last!
ST.
LOUIS, May 11, 2023 /PRNewswire/
-- Build-A-Bear Workshop (NYSE: BBW) has released its first
collaboration with Dungeons & Dragons, the popular fantasy
role-playing game. This epic release features a Red Dragon plush
and fandom tee shirt found exclusively online in "The Bear Cave",
the company's adult collectible section of the Build-A-Bear
website. Dungeons & Dragons ("D&D") is owned by Wizards of
the Coast, a subsidiary of Hasbro that specializes in tabletop and
role playing games. With the popularity of the new Dungeons &
Dragons movie in theaters this Spring, this collectible is sure to
be a fan favorite.
FIRE UP THE FUN WITH RED DRAGON
Fans of D&D can
soar to new heights with Dungeons & Dragons Red Dragon Plush, a
high-flying furry friend that's a perfect collectible for your next
campaign. Inspired by the rich world and characters of the iconic
fantasy role-playing game, the Red Dragon features red scaly fur,
plush wings, a mischievous toothy grin, and the Dungeons &
Dragons emblem emblazoned on the left paw pad, making it the
perfect action-packed addition to your fantasy and adventure
collection.
Build-A-Bear is also releasing an online exclusive Dungeons
& Dragons Fan Tee-Shirt for your furry friend. The black shirt
featuring a red D&D logo fits standard Build-A-Bear plush as
well as making an epic accessory for the plush Red Dragon. Guests
and fans can also purchase the Happy Hugs Teddy Dungeons &
Dragons Gift Set to surprise and delight fans of the magical and
imaginative game.
Build-A-Bear has grown to become multi-generational appealing to
diverse consumer demographics including teens and adults now
representing nearly 40% of its consumer base. With the growing
popularity of brand enthusiasts and collectors, the company has
increased product introductions to surprise and delight this
audience, and launched the age-gated, adult-focused section on the
website called "The Bear Cave". The two new Dungeons & Dragons
items by Build-A-Bear are only available while supplies last.
About Build-A-Bear®
Build-A-Bear is a
multi-generational global brand focused on its mission to "add a
little more heart to life" appealing to a wide array of consumer
groups who enjoy the personal expression in making their own "furry
friends" to celebrate and commemorate life moments. Nearly 500
interactive brick-and-mortar experience locations operated through
a variety of formats provide guests of all ages a hands-on
entertaining experience, which often fosters a lasting and
emotional brand connection. The company also offers engaging
e-commerce/digital purchasing experiences on
buildabear.com including its online "Bear-Builder", the
animated "Bear Builder 3D Workshop" and its age-gated,
adult-focused "Bear Cave". In addition, extending its brand power
beyond retail, Build-A-Bear Entertainment, a subsidiary of
Build-A-Bear Workshop, Inc., is dedicated to creating engaging
content for kids and adults that fulfills the company's mission,
while the company also offers products at wholesale and in
non-plush consumer categories via licensing agreements with leading
manufacturers. Build-A-Bear Workshop, Inc. posted total revenue of
$467.9 million in fiscal 2022. For
more information, visit the Investor Relations section of
buildabear.com
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SOURCE Build-A-Bear Workshop