Build-A-Bear® Brings More Fun to
America's Largest Indoor Waterpark Resorts
ST.
LOUIS, May 25, 2023 /PRNewswire/ -- Today,
Build-A-Bear Workshop (NYSE: BBW) and Kalahari Resorts &
Conventions, home to America's Largest Indoor Waterparks, announce
a new partnership that brings Build-A-Bear to all four Kalahari
Resort locations including Wisconsin
Dells, Wisconsin, Sandusky,
Ohio, Pocono Manor,
Pennsylvania and Round Rock,
Texas.
Kalahari guests will delight in making customized furry friends
to take home as a lasting reminder of their fun visit with the
launch of the new Build-A-Bear Workshops. The new experience for
guests is set to open at the end of May in all four locations.
These Build-A-Bear Workshops are the latest in a series of new
locations focused on theme park and tourist destinations.
"We love to bring the Build-A-Bear experience to places as fun
and thrilling as Kalahari, and to provide guests the chance to
create a furry friend as a keepsake of their visit to the resort,"
said Chris Hurt, Chief Operating
Officer of Build-A-Bear. "Making memories is why our brand aligns
so well with Kalahari and it is an exciting example of how we're
bringing our iconic Build-A-Bear experience to more places than
ever before."
"Kalahari is thrilled to partner with Build-A-Bear and offer
another memorable experience for our guests. Our resorts offer many
fantastic family experiences through dining, entertainment, retail
shops, and so much more. This is another opportunity for guests of
all ages to capture and make more memories," said Kalahari
Corporate Retail Director, Nikki
Coyle. "Our guests have been making memories for 20+ years
across our resorts, and Build-A-Bear creates a special, sentimental
token to remember these moments by."
Build-A-Bear has strategically shifted its location strategy
beyond traditional malls to include non-traditional, tourist and
destination locations that now account for approximately 35% of all
sites through a combination of corporately and partner-operated
experience locations, in settings such as family-centric tourist
areas, amusement parks and resorts—all places that families go to
create memories.
The new Workshops in Kalahari Resorts will offer the signature
Build-A-Bear Make-Your-Own experience, with an assortment of furry
friends that appeal to kids and adults alike. The store will also
offer an exclusive Kalahari t-shirt, along with a selection of
clothing and accessories.
At Build-A-Bear Workshop, kids—and kids at heart—make
their way through a hands-on, interactive
process to create their very own, personalized furry
friends. Guests are supported by a Bear Builder®
associate to walk them through each
step, from choosing a furry friend, to
stuffing it with love and partaking in the signature
heart ceremony.
About
Build-A-Bear®
Build-A-Bear is a
multi-generational global brand focused on its mission to "add a
little more heart to life" appealing to a wide array of consumer
groups who enjoy the personal expression in making their own "furry
friends" to celebrate and commemorate life moments. Nearly 500
interactive brick-and-mortar experience locations operated through
a variety of formats provide guests of all ages a hands-on
entertaining experience, which often fosters a lasting and
emotional brand connection. The company also offers engaging
e-commerce/digital purchasing experiences on buildabear.com
including its online "Bear-Builder", the animated "Bear Builder 3D
Workshop" and its age-gated, adult-focused "Bear Cave". In
addition, extending its brand power beyond retail, Build-A-Bear
Entertainment, a subsidiary of Build-A-Bear Workshop, Inc., is
dedicated to creating engaging content for kids and adults that
fulfills the company's mission, while the company also offers
products at wholesale and in non-plush consumer categories via
licensing agreements with leading manufacturers. Build-A-Bear
Workshop, Inc. posted total revenue of $467.9 million in fiscal 2022. For more
information, visit the Investor Relations section of
buildabear.com.
About Kalahari Resorts &
Conventions
Kalahari Resorts and Conventions in
Wisconsin Dells, Wisconsin,
Sandusky, Ohio, Pocono Manor, Pennsylvania, and Round Rock, Texas, delivers a
beyond-expectations waterpark resort and conference experience all
under one roof. The authentically African-themed Kalahari Resorts,
privately owned by the Nelson family, are home to America's Largest
Indoor Waterparks. All Kalahari Resorts feature well-appointed
guest rooms, the full-service Spa Kalahari, a fun-filled family
entertainment center, on-site signature restaurants, unique retail
shops and a state-of-the-art convention center. For information,
visit KalahariResorts.com
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SOURCE Build-A-Bear Workshop