Purchase any finger lickin' good KFC Chicken
Sandwich to access up to five in-game rewards
LOUISVILLE, Ky., June 1, 2023
/PRNewswire/ -- Kentucky Fried Chicken® is making its
KFC Chicken Sandwich even more craveable with a spicy new promotion
tied to the highly anticipated new Diablo® IV video
game. Now through 7/2*, customers who purchase any KFC Chicken
Sandwich (classic or spicy, including combo options) on the KFC
app or KFC.com will be eligible to unlock exclusive
in-game rewards** in one of the most anticipated video games of the
year. The exclusive in-game rewards include up to five battle
cosmetics in KFC's signature red and white brand colors, with each
piece of equipment representing one Diablo class, to help gamers
show off their style.
The KFC Chicken Sandwich is made up of a quarter-pound,
double-breaded, Extra Crispy™ all-white meat chicken
breast filet with crunchy, thick pickles, a freshly toasted buttery
brioche bun and the perfect amount of the Colonel's real mayo
(classic) or the Colonel's spicy sauce (spicy). Each
sandwich is prepared when ordered, so it is served hot every
time.
To develop its best chicken sandwich ever back in 2021, KFC's
food innovation team tested pickles with eight variations of
thickness and collaborated with six different bakeries on more than
10 recipes to find the best ingredients to go along with KFC's
crispy, crunchy fried chicken.
"As the fried chicken experts, we've set the standard in the
fried chicken sandwich game," said Nick
Chavez, CMO, KFC U.S. "Now fans of Diablo IV can feed their
hunger for both our best chicken sandwich ever and exclusive
in-game rewards."
"Everyone loves a good food promotion, and KFC chicken hits the
mark just right for exploring Sanctuary," said Rod Fergusson, general manager of Diablo.
"Adventurers will want to be sure to get these fried-tastic
cosmetics to be ready to charge into the Diablo IV launch
weekend."
In March, KFC and Blizzard Entertainment kicked off their
collaboration by offering customers the chance to preview Diablo IV
during a Beta weekend by purchasing a KFC Double Down Sandwich. Now
launching on June 6, Diablo IV is the
next installment in the genre-defining video game series and
invites players to join the fight against evil.
This next campaign highlights the delicious dilemma KFC fans
face when choosing between the classic or spicy fried chicken
sandwiches, delighting gamer audiences by begging the question,
"Would you do anything for a spicy Kentucky Fried Chicken
sandwich?"
To unlock the exclusive in-game rewards, customers need to
create a KFC account on the KFC app or KFC.com and sync
their KFC account to their Diablo IV
Battle.net® account, which will automatically
unlock the first reward. Customers can then unlock up to four
additional rewards by purchasing the qualifying menu items on the
KFC app or KFC.com only during the promotional period
(one sandwich order unlocks one new reward). The status of unlocked
rewards can be found at KFC.com/Diablo.
After placing orders for the KFC Chicken Sandwich on KFC.com or
the app using Quick Pick-Up, customers can head to their local KFC
and avoid the line, park in a dedicated VIP parking spot and go
inside where their chicken sandwich will be hot and ready, waiting
on KFC's Quick Pick-Up shelf.
KFC has a background in the gaming world, including a 2019
dating simulator where players were challenged to impress an
animated Colonel Sanders in their adventures in culinary school.
KFC fans in Brazil can also unlock
Diablo IV rewards in their markets through similar promotions.
*KFC account and Battle.net account creation required.
Must purchase sandwich between 5/29 and 7/2 through KFC account on
kfc.com or the KFC app - NOT in-restaurant. Battle.net sync
required to unlock rewards - available starting 5/30. Diablo IV
sold separately. One reward per purchase. Maximum of 5 rewards per
account. Only U.S. orders eligible. Must be 18 or older. Canceled
order not eligible. Digital ordering available at participating
locations. While supplies last. Diablo and Battle.net are
registered trademarks of Blizzard Entertainment, Inc. in the
U.S. and other countries. See KFC.com/Diablo for more
information.
**Rewards are timed exclusive content until at least
July 31, 2023.
About KFC
KFC Corporation, based in Louisville, Ky., has been serving joy through
its Original Recipe® fried chicken and finger
lickin' good food since 1952. KFC's Original Recipe represents the
unmistakable taste of KFC – the top-secret, unique blend of 11
herbs & spices that was perfected by Colonel Harland Sanders and is still used today. Beyond
bucket meals and homestyle sides, KFC specialties include KFC
Chicken Nuggets, the KFC Chicken Sandwich in spicy and classic,
Extra Crispy™ Tenders, KFC Famous Bowls®,
KFC Mac & Cheese Bowls, Pot Pies and Secret Recipe Fries. There
are over 28,000 KFC restaurants in more than 150 countries and
territories around the world. KFC Corporation is a subsidiary of
Yum! Brands, Inc., Louisville, Ky.
(NYSE: YUM). For more information, visit www.kfc.com. Follow KFC on
Facebook, Twitter, Instagram and TikTok.
About Blizzard Entertainment, Inc.
Best known for iconic video game universes including
Warcraft®, Overwatch®, Diablo®,
and StarCraft®, Blizzard Entertainment, Inc.
(www.blizzard.com), a division of Activision Blizzard
(NASDAQ: ATVI), is a premier developer and publisher of
entertainment experiences. Blizzard Entertainment has created some
of the industry's most critically acclaimed and genre-defining
games over the last 30 years, with a track record that includes
multiple Game of the Year awards. Blizzard Entertainment engages
tens of millions of players around the world with titles available
on PC via Battle.net®, Xbox, PlayStation, Nintendo
Switch, iOS, and Android.
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SOURCE Kentucky Fried Chicken