The new program enables all motorcycle
riders and moto-culture fans to connect, engage and ride with one
another, while enjoying personalized benefits, rewards and
experiences.
MILWAUKEE, June 20,
2023 /PRNewswire/ -- Building on the 40-year history
and success of its Harley Owners Group, the largest
factory-sponsored motorcycle club in the world with over 500,000
members, Harley-Davidson (NYSE:HOG) today launched its new H-D™
Membership program. H-D Membership is an industry-leading community
platform and membership program that will bring together riders and
moto-culture fans under the United We Ride banner to
connect, engage and ride with one another.
H-D Membership will allow riders and fans to enjoy a
personalized experience of in-app social features, riding benefits
and access to the Harley-Davidson brand like never before. H-D
Membership is a new and positive hub for moto-culture – serving as
inspiration to riders and non-riders alike.
"Our community is at the heart of everything we do – building on
the success of the Harley Owners Group, H-D Membership will enhance
the way in which we engage with our members, leveraging modern
tools to connect riders, deliver new benefits and create new
experiences," said Jochen Zeitz,
Chairman, President and CEO, Harley-Davidson. "We're excited about
giving our community of riders and non-riders a new way to connect
on and off the road, while ensuring we deliver unique and tailored
content to really make their experience with the brand as
personalized as possible."
H-D Membership will offer riders and non-riders new benefits to
further unlock the benefits of the unique moto-culture
community:
- New app experience – The revamped H-D® app, now
exclusive for members, has been designed to connect and engage with
the wider community. Members can now explore new digital and social
tools that enable sharing of experiences, and for members to learn
and be inspired by each other. With the help of member profiles,
member groups, ride planning and sharing and numerous other tools,
members can engage both on and off the road, making these new
offerings exciting additions to maximize the H-D experience.
- Unique and personalized content – H-D Membership creates
special access to the H-D brand. Tailored to a member's individual
lifestyle and riding interests, members will have access to
information on new products, special membership events, curated H-D
content (e.g., educational riding, moto-culture inspiring, H-D
community), and much more.
- Expanded benefits – H-D Membership provides high-value
benefits both on and off the bike such as roadside assistance,
motorcycle service, unique member products and more. Additionally,
members gain access to exclusive benefits and special offers
through collaborations with Hilton®, SiriusXM, AT&T, EagleRider
Rentals, the Fuel Rewards® program at Shell and Tentrr (two-wheel
friendly camping).
- Introduction of loyalty rewards – With the new H-D
Membership program, members will earn points for purchases of H-D®
products at participating Harley-Davidson® dealerships and online
at H-D.com. Members will also earn rewards for engaging with the
community by sharing great content, riding together, attending
events and completing challenges. Members who also hold the
Harley-Davidson® Visa® card can earn even more points and
enjoy extra redemption options and benefits.
H-D™ Membership is free for all participants, offering multiple
ways for members to tailor their experiences, engage with the H-D
community and earn rewards. Members who look to further enhance
their H-D experience and benefit package may elect to add the
Access Pass, for riders and non-riders, with exclusive
access to key brand events and content as well as benefits such as
enhanced rewards and partner benefits. Another option is the
Rider Pass which includes tools, content, and benefits
such as roadside assistance, motorcycle service benefits and
partner benefits to enhance the riding experience. Members who ride
a Harley-Davidson® motorcycle may also elect to join Harley
Owners Group, with an enhanced riding benefits package,
including extended roadside assistance, inspection benefits and
special H-D rewards for engagement.
H-D Membership seeks to engage the broader riding community and
H-D brand fans, extending support to members who are new to the
sport and further promoting an inclusive, positive moto-culture
community. On or off the bike, H-D Membership connects, empowers
and rewards our community, enhancing the H-D experience. Members
can download the H-D app to stay up to date on special events,
including the Harley-Davidson® HomecomingTM Festival,
July 13 – 16, 2023
(h-d.com/homecoming).
H-D is launching its new Membership program first in
the United States and will
continue the roll out across its regions.
To learn more about H-D Membership, please visit
h-d.com/membership.
About Harley-Davidson, Inc.
Harley-Davidson, Inc. is the parent company of Harley-Davidson
Motor Company and Harley-Davidson Financial Services. Our vision:
Building our legend and leading our industry through innovation,
evolution and emotion. Our mission: More than building machines, we
stand for the timeless pursuit of adventure. Freedom for the soul.
Our ambition is to maintain our place as the most desirable
motorcycle brand in the world. Since 1903, Harley-Davidson has
defined motorcycle culture by delivering a motorcycle lifestyle
with distinctive and customizable motorcycles, experiences,
motorcycle accessories, riding gear and apparel. Harley-Davidson
Financial Services provides financing, insurance and other programs
to help get riders on the road. Harley-Davidson also has a
controlling interest in Livewire, the first publicly traded
all-electric motorcycle company in the
United States. LiveWire is the future in the making for the
pursuit of urban adventure and beyond. Drawing on its DNA as an
agile disruptor from the lineage of Harley-Davidson and
capitalizing on a decade of learnings in the EV sector, LiveWire's
ambition is to be the most desirable electric motorcycle brand in
the world. Learn more
at harley-davidson.com and livewire.com.
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SOURCE Harley-Davidson, Inc.