MILWAUKEE, June 27,
2023 /PRNewswire/ -- Harley-Davidson, Inc.
("Harley-Davidson") (NYSE:HOG) today announced that Jonathan
Root, SVP of Harley-Davidson Financial Services (HDFS), has
been appointed as Chief Financial Officer, Harley-Davidson, Inc.,
"Jonathan is a proven leader with extensive knowledge of our
business, matched with strong financial acumen – we're excited to
have him in place to lead the finance organisation at
Harley-Davidson," said Jochen Zeitz,
Chairman, President and CEO, Harley-Davidson.
In his role as SVP at HDFS, Root has overseen the global HDFS
business as President of Eaglemark Savings Bank, President of
Harley-Davidson Insurance, and President of all other HDFS
subsidiaries. Root has been responsible for both strategy and
execution of the company's motorcycle retail lending, branded
credit card partnerships, commercial lending, and
retail/commercial/insurance operations. Root joined HDFS in 2011
and has held multiple roles across the company including VP,
Prior to HDFS, Root held a variety of roles at Ally Financial,
Inc., GMAC Financial Services, Inc., and General Motors, Inc.
Root holds an MBA from the University of
Detroit Mercy and a Bachelor of Science in Corporate Finance
from Wayne State University.
About Harley-Davidson, Inc.
Harley-Davidson, Inc. is the parent company of Harley-Davidson
Motor Company and Harley-Davidson Financial Services. Our vision:
Building our legend and leading our industry through innovation,
evolution and emotion. Our mission: More than building machines, we
stand for the timeless pursuit of adventure. Freedom for the soul.
Our ambition is to maintain our place as the most desirable
motorcycle brand in the world. Since 1903, Harley-Davidson has
defined motorcycle culture by delivering a motorcycle lifestyle
with distinctive and customizable motorcycles, experiences,
motorcycle accessories, riding gear and apparel. Harley-Davidson
Financial Services provides financing, insurance and other programs
to help get riders on the road. Harley-Davidson also has a
controlling interest in Livewire, the first publicly traded
all-electric motorcycle company in the
United States. LiveWire is the future in the making for the
pursuit of urban adventure and beyond. Drawing on its DNA as an
agile disruptor from the lineage of Harley-Davidson and
capitalizing on a decade of learnings in the EV sector, LiveWire's
ambition is to be the most desirable electric motorcycle brand in
the world. Learn more at harley-davidson.com and
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SOURCE Harley-Davidson, Inc.