On The Roam x Harley-Davidson Launches
Harley-Davidson's H-D® Collections Umbrella
MILWAUKEE, July 11,
2023 /PRNewswire/ -- Harley-Davidson (NYSE:HOG) and
actor and entrepreneur Jason Momoa join forces to release a
new lifestyle collection, On The Roam x Harley-Davidson. This
collection celebrates Momoa's admiration for the brand, rooted in
the principles of freedom and authenticity, blending seamlessly
with his unique and creative aesthetic.
Released as part of Harley-Davidson's H-D® Collections, a
grouping of unique lifestyle apparel lines, On The Roam is
dedicated to those who seek the untamed thrill of adventure and
embrace the open road, empowering individuals to craft their own
stories.
The On The Roam collection combines ruggedness with Momoa's
signature aesthetic, resulting in a range of styles that are
effortlessly wearable and exude a perfectly broken-in feel. From
durable outerwear to timeless tees and shirts, each style from the
collection is designed to endure the demands of the road.
The collection features easy-to-wear pieces that reflect the
commitment to quality and craftsmanship that both Harley-Davidson
and Jason Momoa embody. Key
highlights include the workwear-inspired cargo pant, graphic tees
and tanks, and a leather pullover. The inclusion of H-D's
historical roots is represented within the designs like the
Crescent Harley Hoodie which features graphics reminiscent of
Harley-Davidson's 1930s racing apparel and The Knucklehead Hoodie
that is inspired by the legendary circa '36 Knucklehead engine,
Momoa's favorite Harley-Davidson® engine.
"The On The Roam collection was born out of my love for
Harley-Davidson," said Jason Momoa.
"In this collection, we honor 120 years of Harley-Davidson,
embracing the adventure, empowering us to write our own story- the
freedom to wander in the wild and live in the moments."
With Jason Momoa as the creative
force behind the campaign, and actively involved in the design
process, the On The Roam collection exudes an authentic and
adventurous spirit. Drawing inspiration from Harley-Davidson's rich
heritage and telling a personal story of independence,
individuality, and the pursuit of unforgettable experiences.
To explore the On The Roam collection, visit hdcollections.com
starting July 11, 2023.
About Harley-Davidson
Harley-Davidson, Inc. is the
parent company of Harley-Davidson Motor Company and Harley-Davidson
Financial Services. Our vision: Building our legend and leading our
industry through innovation, evolution and emotion. Our mission:
More than building machines, we stand for the timeless pursuit of
adventure. Freedom for the soul. Our ambition is to maintain our
place as the most desirable motorcycle brand in the world. Since
1903, Harley-Davidson has defined motorcycle culture by delivering
a motorcycle lifestyle with distinctive and customizable
motorcycles, experiences, motorcycle accessories, riding gear and
apparel. Harley-Davidson Financial Services provides financing,
insurance and other programs to help get riders on the road.
Harley-Davidson also has a controlling interest in Livewire, the
first publicly traded all-electric motorcycle company in
the United States. LiveWire is the
future in the making for the pursuit of urban adventure and beyond.
Drawing on its DNA as an agile disruptor from the lineage of
Harley-Davidson and capitalizing on a decade of learnings in the EV
sector, LiveWire's ambition is to be the most desirable electric
motorcycle brand in the world. Learn more
at harley-davidson.com and livewire.com.
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SOURCE Harley-Davidson Motor Company