Post Malone x
Harley-Davidson Launches as Part of Harley-Davidson's H-D
Collections on the Same Day as his Fifth Full Length Album
Austin
MILWAUKEE, July
28, 2023 /PRNewswire/ -- Harley-Davidson and
GRAMMY® Award-nominated, 8x RIAA diamond-certified
global superstar Post Malone, teamed up for the first time to
create a limited-edition apparel collection. The collection is a
celebration of Post's love for the iconic brand.
With the most RIAA diamond-certified singles from any
artisand a brazen style all his own, Post Malone shines unlike any
other singer-songwriter of our generation. The garments in the
collection are as bold and clean as the polished brightwork on his
custom chrome Harley-Davidson® Low Rider ST
motorcycle.
Available as part of Harley-Davidson's H-D®
Collections, a grouping of unique lifestyle apparel lines, the Post
Malone® x Harley-Davidson® collection is a
combination of collaborative partner branding, clean and
contemporary text designs, chrome treatments, and halftone graphics
that either pay homage to or directly pull from classic H-D
imagery. Collection highlights include a "Chrome Malone" tee,
hoodie, and pant; the iconic Harley-Davidson bar and shield set
chrome flame badge tees, a studded vest and pant set, and
accessories like horsepower leather gloves and a flame badge silver
chain.
"I'm beyond pumped to share this collab with
Harley-Davidson! After a lot of work and love, we're so proud of
what we've created," said Post Malone.
This coming Friday, July
28th Post will release his highly anticipated
fifth full-length record Austin via Mercury
Records/Republic Records. The album, self-titled after Post's legal
name, is a guitar heavy offering which features his already
released songs, "Chemical," "Mourning" and "Overdrive," as well as
14 additional new tracks.
On Tuesday, July 18, Post Malone
teased the collection by wearing the white tee featuring the Chrome
flame Harley-Davidson logo during his performance at TSX
Entertainment in the heart of New York
City. He was the first first artist in history to perform
there, treating eager fans to an exclusive pre-listing party of his
forthcoming album, Austin.
The Post Malone x Harley-Davidson Collection is available
today on hdcollections.com and shop.postmalone.com.
About Harley-Davidson
Harley-Davidson, Inc. is the
parent company of Harley-Davidson Motor Company and Harley-Davidson
Financial Services. Our vision: Building our legend and leading our
industry through innovation, evolution and emotion. Our mission:
More than building machines, we stand for the timeless pursuit of
adventure. Freedom for the soul. Our ambition is to maintain our
place as the most desirable motorcycle brand in the world. Since
1903, Harley-Davidson has defined motorcycle culture by delivering
a motorcycle lifestyle with distinctive and customizable
motorcycles, experiences, motorcycle accessories, riding gear and
apparel. Harley-Davidson Financial Services provides financing,
insurance and other programs to help get riders on the road.
Harley-Davidson also has a controlling interest in Livewire, the
first publicly traded all-electric motorcycle company in
the United States. LiveWire is the
future in the making for the pursuit of urban adventure and beyond.
Drawing on its DNA as an agile disruptor from the lineage of
Harley-Davidson and capitalizing on a decade of learnings in the EV
sector, LiveWire's ambition is to be the most desirable electric
motorcycle brand in the world. Learn more
at harley-davidson.com and livewire.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/harley-davidson-and-post-malone-collaborate-on-limited-edition-apparel-collection-301888353.html
SOURCE Harley-Davidson Motor Company