INDIANAPOLIS, Aug. 21, 2023 /PRNewswire/ --
Orlando Magic Power Forward Jonathan
Isaac has successfully launched his own apparel company
called UNITUS. Isaac, a 2017 NBA Lottery pick, has long been
passionate about aligning his values with sports apparel. The new
line of athletic wear brings people together around stylish,
high-quality apparel that champions faith, family, and freedom.
Isaac's new clothing line was an instant hit worldwide with
purchases made in all fifty states and hundreds of orders outside
of the continental US within the first 72 hours of launch.
The marketing and communications firm behind the prosperous
launch of UNITUS was Isaac's agency of record, JDA Worldwide.
Headquartered in Indianapolis, JDA
specializes in brand, creative, digital, paid media, and public
relations for national and category leading brands. JDA leads all
of Isaac's PR efforts, and spearheads creative, digital, video, and
web for UNITUS.
According to Isaac, "JDA played a vital role in the successful
launch of UNITUS around the world. We needed a values driven agency
with national chops. JDA was the clear choice. We couldn't be more
thrilled with their results and partnership."
JDA's parent company, Prolific, also partnered with Isaac on the
business plan and go-to-market strategy for UNITUS.
JDA Worldwide CEO Chance Benbow
said, "Jonathan inspired our entire team from the moment we met
him. After hearing his story and understanding his vision, we were
all-in on doing something special with him. We're honored to be
playing such an impactful role for Jonathan and UNITUS."
Isaac is entering his seventh year in the NBA after establishing
himself as one of the league's best defenders, averaging 2.1 blocks
and 1.5 steals per 36 minutes for his career. UNITUS gear is
available for purchase online a WeAreUNITUS.com.
Jonathan Isaac is a
husband, father, author, speaker, minister, and power forward for
the Orlando Magic. In 2017, Jonathan was selected sixth overall by
the Magic in the NBA draft. Believing God as the only answer to the
world's pain and division, Jonathan wrote "Why I Stand" in
May 2022. This national bestseller
shares how Jonathan's faith in God defines him and has helped him
overcome struggles in life.
UNITUS is a values-based alternative for sports and
lifestyle apparel, founded by NBA player, Jonathan Isaac. The mission of UNITUS is to
bring like-minded consumers together around stylish, high-quality
apparel that celebrates traditional values. UNITUS counters woke
corporations in a winsome way by offering an alternative that
champions faith, family, and freedom. But UNITUS is more than cool
clothes. It's a community and movement that's redefining greatness
as integrity, love, and standing for what you believe in.
JDA Worldwide is a full-service marketing agency
serving national, emerging, and category-leading brands since 2003.
Headquartered in Indianapolis,
Indiana, JDA specializes in brand, creative, digital, paid
media, and public relations. JDA is a portfolio company of Prolific
- the growth firm. Our network of companies have been named to the
Inc. 5000 for seven consecutive years and named a top Indiana employer for three straight years.
For more information, please contact:
tony.miranda@jdaworldwide.com
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SOURCE JDA Worldwide