Exclusive Media Contract Includes 250+ Displays in the
Greater NY, NJ, CT Metro Area, Gives Brands a First-Ever One-Stop
Shop to Reach Residents and Tourists as they Drive, Walk or Fly in
the Region
NEW
YORK, Nov. 13, 2024 /PRNewswire/ --
The MTA, North America's
largest transportation network, and its Board of Directors voted
Sept. 25, 2024, to award its roadside
Out-of-Home (OOH) advertising concession to Clear Channel Outdoor
(NYSE: CCO). As of Nov. 1, and
extending for 15 years, CCO takes over all management, operations
and advertising sales for more than 250 roadside displays on MTA
property in the NY/NJ/CT Metro area.
Importantly, for local and national brands looking to reach
coveted residents and visitors throughout the region, this move
adds to CCO's already sought-after collection of NY/NJ area OOH
displays which includes all ad signage at Port Authority of
New York and New Jersey (PANYNJ) airports as well as its
multitude of digital spectaculars and printed signage in Times
Square.
"This expansion to Clear Channel Outdoor's NY
portfolio gives us a new foothold as one of the OOH leaders in
the number one media market in the world and gives our sales team
an even more attractive story to tell from a national standpoint,
given our improved ability to enhance the offerings we are able to
provide in the nation's largest media market," said Bob McCuin, chief revenue officer, Clear Channel
Outdoor. "We look forward to working with our new partners at the
MTA, as well as with the communities we'll touch, to bring brands
and their desired consumers together through the power of
advertising."
This new contract substantially expands CCO's reach in the
New York tri-state areas and
includes major metro area roadways like the Long Island Expressway
(LIE), Brooklyn Queens Expressway (BQE) the Major Deegan
Expressway, Belt Parkway, I-95, Northern Boulevard and West Side
Highway. It is a completely complementary set of assets
relative to CCO's existing NY inventory, building upon the strength
of its existing NY metro Airports presence and signage in Times
Square.
CCO's iconic inventory throughout the metro area, along with its
first to market RADAR data analytics solutions, helps brands
effectively plan, amplify, and measure the impact of their OOH
advertising. This new deal with the MTA presents an innovative
opportunity for local and national brands to efficiently reach
their customers from the moment they arrive at any of the
NYC area airports, as they drive
to their local destinations throughout the greater metropolitan
area, and walk through their neighborhoods, including the bustling
Times Square region.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is
at the forefront of driving innovation in the out-of-home
advertising industry. Our dynamic advertising platform is
broadening the pool of advertisers using our medium through the
expansion of digital billboards and displays and the integration of
data analytics and programmatic capabilities that deliver
measurable campaigns that are simpler to buy. By leveraging the
scale, reach and flexibility of our diverse portfolio of assets, we
connect advertisers with millions of consumers every month.
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SOURCE Clear Channel Outdoor