Toyota's 2025 Grand Highlander Spotlighted in
Brand's Star-Packed Content Series
PLANO,
Texas, April 17, 2025 /PRNewswire/ -- As the
Official Automotive Partner of the NFL, Toyota Motor North America
celebrates the NFL Draft by saluting future superstars and widening
the spotlight to include those that support their path to
greatness. Toyota showcases its partnerships with NFL FLAG and
Green Bay quarterback Jordan Love
through exclusive content and live experiences, while also showing
the all-new 2025 Grand Highlander.
Toyota will sponsor the NFL Draft Red Carpet and create a fan
fest area inside the NFL Draft Experience, each centered on the
thrill of a grand entrance into stardom. In partnership with NFL
Media, Toyota's red carpet coverage will spotlight top Draft
prospects as they celebrate those who shaped their journey. At the
2025 NFL Draft Experience in Green Bay, set against the legendary
backdrop of Lambeau Field, fans will get their own chance to make a
grand entrance—just like the future stars of the game.
"Toyota knows greatness doesn't drive solo. Our NFL Draft
campaign rolls out the red carpet, giving future superstars a grand
entrance alongside those who helped set them on a path to success,"
said Dedra DeLilli, vice president
of marketing communications, Toyota Motor North America.
Red Carpet: Fourteen-year-old phenom
Jazlyn "Jazzy" Guerra returns to anchor Toyota's coverage as the
NFL's future superstars step into pro stardom. This marks Toyota's
second consecutive year sponsoring the NFL Draft Red Carpet.
Joining Toyota's content campaign spanning Green Bay are football
content creator Annie Agar and NFL
insider Ian Rapoport.
Draft Experience: Fans can step onto
the red carpet for a shareable video moment at the "Toyota NFL
Grand Entrance" space while surrounded by Toyota vehicles like the
2025 Grand Highlander, 2025 4Runner, and the custom-built Ultimate
Tailgate Tundra. Entry is free from April
24-26 and NFL Draft Experience details can be found on
NFL.com and the NFL OnePass app.
NFL Draft Theater: Team Toyota
athlete Jordan Love will join
efforts with Toyota in illuminating rising talent during the
Draft's biggest moments in Green Bay. Toyota will elevate NFL FLAG
players to the Draft Theatre stage in Green Bay to announce a draft
selection live.
Building on this excitement, young athletes
joining Green Bay NFL FLAG this season will receive a superstar
welcome into their next season, courtesy of Jordan Love and Toyota. To grow the game, Toyota
will cover NFL FLAG Fall registration kit fees for teams within 25
miles of the Green Bay area. This effort builds on the more than
182,000 players that Toyota dealers have supported nationwide in
local league play.
"These FLAG athletes are at a key point where visualizing their
future success is critical, so I think it's really cool that Toyota
and I can help put them on a path to walk the red carpet, get an
insider's look at the Draft and then actually select a live pick on
the Draft stage," said Green Bay quarterback and Team Toyota
athlete Jordan Love. "Joining Toyota
in covering next season's registration fees for leagues in the
Green Bay area furthers young people playing this great game."
The 2025 Grand Highlander will be featured on the Red Carpet in
Green Bay alongside Draft prospects. And just in time for the NFL
draft, the 2025 Toyota Grand Highlander will make its grand
entrance on 4/21 in a brand-new commercial. Playing off the
cultural phenomenon of "game day drip," the latest work from Toyota
shows a group of young flag football players arriving at the field
in style and stepping out of the stylish Grand Highlander in a
cinematic, slow-motion walkup. The commercial will be featured
across linear, digital and social channels.
Whether you're rolling up to the NFL Draft red carpet or a
neighborhood flag football game, the Grand Highlander is a stylish
SUV that turns heads for a grand entrance.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in
North America for nearly 70 years,
and is committed to advancing sustainable, next-generation mobility
through our Toyota and Lexus brands, plus our more than 1,800
dealerships.
Toyota directly employs nearly 64,000 people in North America who have contributed to the
design, engineering, and assembly of nearly 49 million cars and
trucks at our 14 manufacturing plants. In spring 2025, Toyota's
plant in North Carolina will begin
to manufacture automotive batteries for electrified vehicles. With
more electrified vehicles on the road than any other automaker,
Toyota currently offers 32 electrified options.
For more information about Toyota, visit
www.ToyotaNewsroom.com.
Media Contacts
Sam Mahoney
980-900-8573
samuel.mahoney@toyota.com
Shaun Clair, Gray Wolf for Toyota
585-314-7639
shaun@graywolfagency.com
Layton Lassiter, Gray Wolf for Toyota
973-295-0732
layton@graywolfagency.com
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SOURCE Toyota Motor North America
