- The retailer's first standalone floral owned brand, Good
Little Garden, makes it easy for consumers to shop a wide variety
of fresh flowers and plants year-round for seasonal moments and
everyday joy, starting at $6
- Available now, Good Little Garden features more than a dozen
options for Mother's Day, including fresh-cut tulips, roses and
orchid plants
MINNEAPOLIS, April 21,
2025 /PRNewswire/ -- Target Corporation (NYSE:
TGT) announced that it is expanding its floral offerings
with today's launch of Good Little Garden, the retailer's
first standalone floral owned brand. Whether shopping for special
occasions like Mother's Day or to simply brighten their own day,
consumers now have more fresh flowers and potted plants to choose
from on their Target run all year, starting at just $6.
Good Little Garden includes more than 60 options across seasonal
and everyday assortments of fresh, colorful blooms and plants,
including:
- Bouquets of fresh-cut roses, tulips, carnations and mixed
flowers, starting at $6
- Potted plants and florals including succulents and orchids,
starting at $15
- Special-occasion plants and flowers for Mother's Day, Father's
Day, graduations and beyond, starting at $10
- Seasonal items to celebrate everything from springtime moments
to holiday gatherings
"Fresh flowers and plants play a big role in helping consumers
observe important seasonal moments and create moments of joy every
day, which is why I'm so proud of Target's newest owned brand: Good
Little Garden," said Lisa
Roath, executive vice president and chief merchandising
officer of food, essentials and beauty, Target. "When you combine
the amazing assortment our team has curated, and everything we've
done to ensure we're delivering quality and freshness to stores
nationwide, Good Little Garden is making it easier than ever to
celebrate any occasion."
Growth in floral
In 2020, Target introduced seasonal florals as part of its party
supply owned brand Spritz. Since then, floral sales at Target have
tripled, with consumers sharing a desire for more flower and plant
options from Target year-round. Now with Good Little Garden, the
retailer is branching out to provide flowers and plants for
everyday shopping and celebrations like birthdays and
anniversaries, in addition to season-specific occasions. The
introduction of Good Little Garden positions Target as a convenient
floral destination and consumers' go-to for newness and innovation
— while delivering every day on their varied needs within the
floral category.
In-store events
Good Little Garden is launching just in time for Mother's Day,
and to celebrate, on April 27 select
stores will host in-store events that include giveaways and a
"build your own bouquet" experience featuring Good Little Garden
flowers.
How to shop Good Little Garden
Good Little Garden is available now in Target stores across the
country. To make flower and plant shopping even rosier, consumers
can purchase Good Little Garden items through Target's same-day
services like Drive Up and Order Pickup. Target Circle 360 members
can have their Good Little Garden purchases delivered to their
doorstep through same day delivery on orders over $35 — just in time for Mother's Day.
About Target
Minneapolis-based Target
Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at
Target.com, with the purpose of helping all families discover the
joy of everyday life. Since 1946, Target has given 5% of its profit
to communities, which today equals millions of dollars a week.
Additional company information can be found by visiting the
corporate website and press center.
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SOURCE Target Corporation
