The retailer is adding new products each month
through August to help consumers enjoy celebrations and everyday
moments all season long
New this year: Target is hosting "Hello Summer
Saturdays" events at every store, every Saturday in
June with free giveaways and weekly Target Circle deals
for Target Circle members
Target's "Hello Summer" sales event runs
May 18-26, offering deals up to 50%
off
MINNEAPOLIS, May 15, 2025
/PRNewswire/ -- Target Corporation (NYSE: TGT) today
announced plans to help consumers celebrate the upcoming summer
months with more than 10,000 new items — including thousands of
exclusives — arriving in stores and online now through August. With
products starting at just $1 and
thousands under $20, the collection
spans swimwear, outdoor entertainment, snacks, beauty, home and
more. This new assortment, in addition to free giveaway events and
a fresh experience inspired by the nostalgic charm of beach
boardwalks and relaxed coastal living, will help guests make the
most of any shopping trip this summer.
"Millions of families have been counting down the days to summer
and the Target team is excited to help them make the most of the
season," said Rick Gomez,
executive vice president and chief commercial officer, Target.
"With more than 10,000 new items across our assortment, and
many starting at just $1, we
have something for every celebration — and it's all fresh, fun,
inspiring and incredibly affordable."
Weekly fun with "Hello Summer Saturdays"
Guests asked for more in-store excitement, so new this year,
Target is introducing "Hello Summer Saturdays" every Saturday
in June, in every Target store. This is the first time Target is
hosting a series of free giveaway events in all of its stores. The
events feature free charm and keychain giveaways exclusively for
Target Circle members alongside joyful summer-themed displays. Each
week also includes limited-time Target Circle offers, such as 20%
off Favorite Day treats and up to 50% off Sun Squad pool and
outdoor toys, plus deals on apparel, swim and suncare — all
designed to help guests celebrate the season at an incredible
value.
Kick off summer with extra savings
For even more savings, just in time for the unofficial start of
summer, Target's "Hello Summer" sale runs May 18-26 with major deals available in stores
and online:
- Up to 50% off Sun Squad outdoor toys, pools, floats and water
toys
- 40% off women's dresses and skirts
- 30% off women's tops and shorts
- 30% off men's tees, tanks and shorts
- 30% off kids, toddler and baby tops
- BOGO 50% off kid's sleepwear
- Buy 1, get 1 20% off all ground beef and beef patties with
Target Circle
- 20% off Favorite Day treats with Target Circle
Exclusive 4-day deals, May
23-26:
- 40% off sandals for the whole family
- 30% off swim for the family
- 20% off all sunscreen
And for everyday savings throughout the season and beyond,
guests can enjoy reliable same-day delivery through Target Circle
360 with no delivery markups and access personalized offers
that make planning spontaneous outings or last-minute gatherings a
breeze.
Immersive seasonal style
Guests will be welcomed into a nostalgic, coastal-inspired
experience full of colorful gingham, sun-faded hues and themed
destinations in Target stores, its mobile app, on social media and
beyond. There they'll find everything they need while soaking in
the spirit of the season:
- The Boardwalk Shop: A food and beverage destination
featuring seasonal treats — from red, white and blue snacks for
4th of July to limited-time build-your-own s'mores kits,
cotton candy cake and gummy candies.
- Build Your Beach Bag: Curated stops throughout the store
where guests can fill their bag with travel-size beauty, affordable
tech and phone accessories and summer reads like the
Target-exclusive Emily Henry "Beach Read" edition, perfect for
poolside lounging.
- The Sun Shop: Everything consumers need to make the most
of every day in the sun with suncare for the entire family.
The season's hottest picks
This summer, Target is highlighting key trends across its
assortment, helping consumers celebrate summer holidays, host
barbecues, spend a day at the beach and more in style and at a
great value. Top trends and items include:
Coastal living: Inspired by life near the water, the
assortment features rustic details and sea life prints and
patterns, in neutral hues and sun-faded colors.
- Trend-inspired fashion: Textured and lightweight
fabrics, like crochet dresses and totes, effortless linen skirts,
versatile summer neutrals to mix and match, charm accessories and
more.
- Home and entertaining: Mix and match dinnerware, natural
serving pieces and patterned table linens like a figural crab
serving platter, fish shaped salad serving utensils, a rattan woven
fish basket and patterned shell plates.
Red, white and blue: A modern, playful twist on classic
summertime favorites.
- Trend-inspired fashion: Family outfits in red, white and
blue featuring stripes, stars and gingham across adult and kids'
apparel and swim, and flag sweaters, $5 tees and flip flops and more.
- Food and drink: Red, white and blue themed sweets and
snacks from Favorite Day like an indulgent snack mix, cotton candy
cake, whipped dairy topping and ice cream sandwiches.
Al Fresco: Inspired by the best of what summer has to
offer — travel, sunshine and time outdoors with loved ones.
- Trend-inspired fashion: Vacation-ready swimwear in
vibrant prints, patterns and colors from Wild Fable, recently
relaunched Shade & Shore and a new limited-edition 45-piece
swim and beachwear assortment created exclusively for Target by
sustainable swim brand, Vitamin A. Breezy accessories and footwear
for warmer weather like a straw fish crossbody bag and jelly shoes
for adults and kids.
- Home and entertaining: Craft, cottage and
kitsch-inspired pieces such as classic American summer
food-inspired candles, decor and kitchen items like a burger throw
pillow, butter and corn shaker set, hot dog candle and more.
- Food and drink: Trending grilling items and the season's
hottest flavors like Bachan's Sweet Pineapple Japanese BBQ sauce,
sweet and savory snacks from Favorite Day including a S'mores
Campfire Cones Kit, peach cobbler ice cream and dill pickle
pretzels, and new beverage flavors including Good & Gather
Summer Sangria and Limoncello sparkling water plus guest-favorite
brands, including Olipop's Orange Creamsicle.
About Target
Minneapolis-based Target
Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and on
Target.com, with the purpose of helping all families discover the
joy of everyday life. Since 1946, Target has given 5% of its profit
to communities, which today equals millions of dollars a week.
Additional company information can be found by visiting the
corporate website and press center.
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SOURCE Target Corporation
