- UBS House of Craft x Dior will showcase the work of all seven
of Dior's creative directors across eight decades. Access will be
free to the public.
- Curated by Carine Roitfeld and photographed by Brigitte Niedermair, the exhibition will
highlight each designer's unique perspectives and their influence
on couture fashion
- The multi-day event aligns Dior's rich history and continuous
reinvention with UBS's commitment to excellence and visionary
approach to client service
NEW YORK,
May 29,
2025 /PRNewswire/ -- UBS is proud to announce the
launch of UBS House of Craft x Dior, an exclusive fashion
and photography exhibition dedicated to the craft of couture. This
unique event offers a rare opportunity to experience the
craftsmanship and legacy of Dior, honoring the timeless elegance
and innovative spirit that both UBS and Dior embody. The event will
take place from June 6 through June 8
in New York City.
UBS House of Craft x Dior will showcase the
work of all seven of Dior's creative directors across eight
decades.
UBS House of Craft x Dior will explore the
legacy, technique, innovation and future of couture through Carine
Roitfeld's inimitable lens. For the first time, the exhibition will
unite the work of all seven of Dior's creative directors in one
place: Christian Dior, Yves Saint
Laurent, Marc Bohan,
Gianfranco Ferré, John Galliano, Raf Simons, and Maria Grazia
Chiuri, plus a special tribute to Kim
Jones.
Dior opened its archive to fashion legend Carine
Roitfeld, where she selected and styled looks that honor Dior's
eight decades of leadership. The reveal of this photo exhibit,
captured by acclaimed photographer Brigitte
Niedermair, brings Dior's archives and legacy to life,
revealing the highly detailed processes and imaginative minds that
define the craft of couture and how their influence continues to
define the legacy of the iconic Maison.
John McDonald,
Group Chief Marketing Officer and Head Group Brand & Marketing
Innovation, said: "At UBS, craft is more than a concept—it's a
reflection of how we care for our clients and their ambitions,
through dedication, excellence and a combination of heritage and
vision. We are proud to partner with Dior and Carine Roitfeld to
present a unique celebration of the craft of couture, allowing us
to honor what matters most to our clients: preserving what's
timeless while building for the future."
Through innovative programming and meaningful
discussions, UBS House of Craft x Dior will offer a rare and
exclusive opportunity to engage with masters of craft, with the
goal of forging connection. Programming will span six days and
feature a range of intimate conversations, panels, and workshops
designed to deepen engagement with the craft of couture. Highlights
include sessions such as "From Curation to Creation," a dialogue
between Carine Roitfeld and Brigitte
Niedermair; "Leadership in Fashion & Luxury," featuring
Dior's Alexandra Winokur and UBS's
Solita Marcelli and Jen Povlitz; and "Where the Craft of Fashion and
Art Meet," with artist Jeffrey
Gibson. Additional talks explore themes like couture as a
collective, Dior's heritage, the role of the atelier, and the
future of sustainable luxury, with speakers including Danielle Frankel, Horst Schüler of Dior Atelier,
Lucy Bishop of Sotheby's, and
Lauren Lepire of Timeless Vixen.
Craft demonstrations, private tours, and student-focused
programming will round out the experience, creating a dynamic,
multi-day celebration of cultural excellence.
The event is also an ode to the deep fascination
Christian Dior had with New York
City and its landscape, which was often reflected in his
designs.
"Above all, this alliance is a celebration of
excellence, haute couture elegance, and the exceptional
savoir-faire deployed by Dior since the triumph of the New Look in
1947. Carine Roitfeld's passion and unique expertise, combined with
the unrivalled talent of Brigitte
Niedermair, a loyal collaborator of the House, highlight at
once our timeless heritage and our creativity that is constantly
reinvented by the various designers who have succeeded Christian
Dior. This artistic dialogue is a tribute to audacity and virtuoso
artisanship, at the convergence of past, present, and future, in a
perpetually shifting cultural landscape," says Olivier
Bialobos.
UBS House of Craft will continue to celebrate the
craft of couture, alongside Horology and Gastronomy, with a series
of global events taking place in the US and Asia throughout the year. These themes
highlight the intersection between heritage and innovation,
showcasing the extensive expertise and mastery of technique
achieved by accomplished authorities within each craft.
UBS House of Craft x Dior will open to the public
on June 6, 2025, through June 8 at 28 Pine Street in New York City. Registration will be free and
open to the public at
https://www.ubs.com/us/en/wealth-management/about-us/craft/hoc-us/register.html.
More information on UBS House of Craft can be
found on ubs.com/HoC
ABOUT UBS
UBS is a leading and truly global wealth manager and the leading
universal bank in Switzerland. It
also provides diversified asset management solutions and focused
investment banking capabilities. With the acquisition of Credit
Suisse, UBS manages 6.1 trillion
dollars of invested assets as per fourth quarter 2024. UBS
helps clients achieve their financial goals through personalized
advice, solutions and products. Headquartered in Zurich, Switzerland, the firm is operating in
more than 50 markets around the globe. UBS Group shares are listed
on the SIX Swiss Exchange and the New York Stock Exchange
(NYSE).
ABOUT UBS HOUSE OF CRAFT
UBS House of Craft is a global initiative
celebrating excellence in craft across diverse disciplines, from
couture and horology to gastronomy and more.
The initiative reflects UBS's brand belief –
"Banking is our craft" – underscores the parallels between UBS's
commitment to mastery and the dedication of the world's most
skilled creators.
The series launched in October 2024, with a horology-focused event in
New York in partnership with
Hodinkee. Each UBS House of Craft event is co-curated with a master
of craft and brings together both legendary and trailblazing
leading voices from the craft offering UBS clients and the public a
rare and exclusive opportunity to engage with masters of craft
through intimate events, behind-the-scenes experiences, exhibitions
and masterclasses with the goal of fostering meaningful
exchanges.
Designed as a platform for dialogue, discovery,
and cultural exchange, UBS House of Craft connects UBS clients and
new audiences to the worlds of luxury and craft, both in-person and
through digital content.
ABOUT DIOR
For nearly 80 years, Dior has served as a global
authority in couture.
Dior's debut collection in 1947 introduced the
iconic 'New Look' which defined the modern-day silhouette of
women's fashion, as described by Vogue 'the New Look marked a
turning point in fashion history and set the course for post-war
fashion', which has established the brand as a symbol of elegance
and innovation. Each of the 6 legendary creative directors since,
Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf
Simons, and Maria Grazia Chiuri, have continued to shape the
House's legacy, providing their creative vision and working closely
with the atelier to define each chapter in the brand's storied
history.
ABOUT CARINE ROITFELD
Carine is a leading fashion industry figure, the
Founder and Editor-in-Chief of CR Fashion Book, headquartered in
NYC, she was also previously the Editor-in-Chief of Vogue Paris for
almost a decade. Known for her bold and provocative aesthetic, her
career has profoundly defined contemporary fashion. As the curator
of this collaboration, she brings her visionary legacy and
unmatched aesthetic sensibility to the program.
Carine has collaborated with and consulted for
many leading fashion brands, from Givenchy to Tom Ford and Yves Saint
Laurent, and played a crucial role in establishing this
era's top models, including Kate
Moss, Naomi Campbell, and
Gisele Bündchen. She has worked with renowned photographers over
her illustrious career, including Mario
Sorrenti, Mert & Marcus and
Bruce Weber. Her work in the industry has made her one of
the most respected voices in fashion, bringing her accolades from
other curators, photographers, creative directors and models, with
the Times recognizing her as the 'ultimate style setter' and The
Guardian calling her the 'Queen of French fashion…an absolute titan
in the global fashion world'.
Apart from her work in fashion, Carine is known
for her philanthropic efforts. Since 2012, she has curated the
runway show hosted at amfAR Cannes, featuring the world's most famous
models and gowns that are auctioned off to generate millions of
dollars for AIDS research, with the most recent show curated by
Carine in 2024 raising $16 million,
also featuring performances from Cher and
Nick Jonas.
ABOUT BRIGITTE
NIEDERMAIR
Brigitte
Niedermair's photography discipline spans over 29 years in
the fashion industry. Brigitte, who has a 12-year-long relationship
with Dior, devised the concept and captured iconic creations from
each designer, drawing from the house's extensive archives to
reflect their individual visions through her distinctive visual
language. Curated by Carine Roitfeld, the Founder of CR Fashion
Book and previously the Editor-in-Chief of Vogue Paris, this
exhibition is an homage to Dior's enduring legacy, showcasing the
exceptional craftsmanship and visionary creativity that continue to
define the House.
With a focus on the meaning of identity, the
effect of representing the female body, and the agency of
viewership. More broadly, Niedermair's approach to photography has
been a constant exploration of time and memory that reflects onto
the languages of the history of art. Her works have been featured
in private collections, international museum exhibits as well as
publications including CR Fashion Book by Carine Roitfeld, V
Magazine, Harper's Bazaar, Número, W Magazine, Dior Magazine and
Vogue Italia. In addition, she has published seven books over the
last decade.
MEDIA CONTACTS:
UBS
Christina Aquilina
christina.aquilina@ubs.com
DIOR
Karen
Chan
kchan@christiandior.com
Elle Crane
ecrane@christiandior.com
Ck Lau
clau@christiandior.com
Alexia Gfeller
agfeller@christiandior.com
Erin Mull
emull@christiandior.com
CARINE ROITFELD
Emmanuelle Lévesque
emmanuelle@crfashionbook.com
https://www.ubs.com
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