Exclusive Capsule Brings Vintage Toyota
Heritage And Costa Rican Adventures To Life With Land Cruiser x
Howler Brothers Apparel & Accessories
Austin,
Texas, June 10, 2025 /PRNewswire/
-- Howler Brothers, a design-driven lifestyle brand
specializing in outdoor apparel, today announced a one-of-a-kind
collaboration with Toyota and its iconic Land Cruiser. This
partnership is Howler Brothers' largest co-branded capsule drop to
date and infuses the brand's rich Costa Rican history with its
well-known ruggedness.
This Land Cruiser x Howler Brothers limited-edition collection
embodies the adventurous spirit of both brands, drawing inspiration
from its shared love of exploring the rugged beauty of Costa Rica and the timeless appeal of classic
Land Cruisers.
"This collaboration with Toyota Land Cruiser is a natural fit.
Both of our brands are rooted in a shared love for exploration and
craftsmanship," said Chase Heard,
CEO of Howler Brothers. "We've combined Howler's signature style
with Land Cruiser's legendary legacy to create a collection built
for the jungle roads ahead."
The Land Cruiser x Howler Brothers collection draws inspiration
from the founders of Howler Brothers' early adventures in
Costa Rica. Their expeditions,
often undertaken in vintage Land Cruisers, fueled the brand's
origin story and instilled a deep appreciation for rugged trucks
and the spirit of adventure they represent. The collection is
designed for those who embrace the unexpected, who choose the road
less traveled, and who appreciate the enduring legacy of iconic
trucks.
"At Toyota, we believe adventure doesn't start when you turn the
ignition; it begins with a mindset," said Dedra DeLilli, vice president, marketing
communications at Toyota. "Partnering with Howler Brothers allows
us to celebrate the spirit of exploration and everyday versatility
in a whole new way. Together, we're blending style and function to
inspire people to get out, go farther, and live life on their own
terms."
This collection features a range of apparel and accessories
designed for diverse outdoor activities from camping and fly
fishing to surfing. The collection's design thoughtfully
incorporates elements that blend both the classic Land Cruiser
aesthetic and the signature Howler Brothers style.
Toyota Land Cruiser x Howler Brothers Apparel:
- Land Cruiser x Howler Brothers T-Shirts
- Land Cruiser x Howler Brothers Tech Polo
- Land Cruiser x Howler Brothers Monoloha Shirt
- Land Cruiser x Howler Brothers H Bar B Snapshirt
- Land Cruiser x Howler Brothers Lined Depot Jacket
- Land Cruiser x Howler Brothers Hoodie
- Land Cruiser x Howler Brothers Salado Shorts
Toyota Land Cruiser x Howler Brothers Accessories:
- Land Cruiser x Howler Brothers Snapback Hats
- Land Cruiser x Howler Brothers Patches
- Land Cruiser x Howler Brothers Bandana
- Land Cruiser x Howler Brothers Keychain
Full details on the Howler Brothers and Toyota partnership
can be found at howlerbros.com. Fans of both brands can follow
along on Howler Brothers' social channels -
Facebook, Instagram and TikTok.
ABOUT HOWLER BROTHERS
Howler Brothers has been
creating unconventional, design-driven outdoor apparel in
Austin, Texas since 2011. Inspired
by surfing, classic surf culture, fly fishing, western wear, waves,
world cultures, food and music, Howler Brothers creates clothing
for heeding the call of adventure in its many forms.
ABOUT TOYOTA
Toyota (NYSE:TM), creator of the
Prius hybrid and the Mirai fuel cell vehicle, is committed to
building vehicles for the way people live through our Toyota and
Lexus brands, and directly employs nearly 64,000 people in
North America (nearly 48,000 in
the U.S.).
For almost 70 years, Toyota has assembled nearly 47 million
cars and trucks in North America
at the company's 14 manufacturing plants. In spring 2025, the
company's plant in North Carolina
will begin to manufacture automotive batteries for electrified
vehicles.
Through our more than 1,800 North American dealerships
(nearly 1,500 in the U.S.), Toyota sold more than 2.7 million cars
and trucks (more than 2.3 million in the U.S.) in 2024, of which
more than 43 percent were electrified vehicles (full battery,
hybrid, plug-in hybrid and fuel cell).
The Joester Loria Group is proud to have facilitated this
ongoing brand licensing partnership on behalf of Toyota.
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SOURCE Howler Brothers