Campaign highlights the unstoppable spirit
of Fútbol fans and Toyota Trucks
PLANO,
Texas, June 12, 2025 /PRNewswire/ -- Soccer fans
get ready for a thrilling summer as they cheer on their favorite
teams battling for the champion title in the electrifying 2025
Concacaf Gold Cup. Toyota proudly returns as the tournament's
official automotive sponsor, showcasing the power and enduring
nature of the Tundra, Tacoma and 4Runner, while celebrating the
indomitable spirit of soccer enthusiasts.
This year, Toyota launches a dynamic marketing campaign focusing
on fans' unwavering loyalty to their teams and the unparalleled
durability of Toyota trucks.
"Partnering with the Concacaf Gold Cup is a celebration of
culture, community, and shared values," said Paul Doleshal, general manager Motorsports and
Sponsorships, Toyota. "Soccer holds a special place in the hearts
of Latino fans, where the game is more than a sport — it's
tradition, pride, and passion passed down through generations. That
same spirit of endurance and strength is what drives our trucks.
We're honored to be part of this premier event."
To channel the relentless energy of fútbol fans, three
Mexican soccer icons will join Toyota
in a series of vibrant social and digital videos throughout the
tournament. These legends will also make appearances for photo
opportunities at various games and surprise in-game moments.
- Jared Borgetti – former
Mexican national team player, forward, holds the record as the
second all-time leading scorer for the Mexican national team;
June 14 at Sofi Stadium
(Inglewood, Calif.)
- Pavel Pardo – former
Mexican national team player, midfielder, fifth most capped player
in the history of the Mexican national team; June 18 at AT&T Stadium (Arlington, Texas)
- Oribe Peralta – former
Mexican national team player, forward, and Olympic gold medalist;
June 28 at State Farm Stadium
(Glendale, AZ)
Fan Zone, Trophy Appearances
and More
Gold Cup attendees will enjoy a diverse range
of pre-game activities at the tournament Fan Zone, featuring the Toyota Fútbol
Club. This engaging experiential space, designed for soccer
enthusiasts of all ages, includes vehicle displays, exciting games,
lively music, and giveaways. Fans will also have photo
opportunities with the Mexican soccer legends aforementioned as
well as the official Gold Cup Trophy at select venues.
The integrated campaign includes a broadcast spot for Toyota's
truck lineup – the Tundra, Tacoma and 4Runner –highlighting their
spirit of adventure and heritage of endurance. Creative content
will roll out across digital and social media platforms, along with
in-game branding. The sponsorship and creative elements were
developed by Conill, Toyota's Hispanic marketing partner.
This is Toyota's fifth consecutive partnership with the Concacaf
Gold Cup as the official automotive sponsor. Held biennially, the
tournament features the top 15 Concacaf national teams plus this
year's invited guest team, Saudi
Arabia. Now in its 18th edition, the tournament
runs from June 14 to July 6 across 14
stadiums in 11 cities in the U.S. and Canada.
Fans can catch all the soccer action by following Toyota Latino
on Instagram and Facebook as well as on the Concacaf Gold
Cup Instagram page.
About Toyota
Toyota (NYSE: TM) has been a part of the cultural fabric in
North America for nearly 70 years,
and is committed to advancing sustainable, next-generation mobility
through our Toyota and Lexus brands, plus our more than 1,800
dealerships.
Toyota directly employs nearly 64,000 people in North America who have contributed to the
design, engineering, and assembly of nearly 49 million cars and
trucks at our 14 manufacturing plants. In spring 2025, Toyota's
plant in North Carolina will begin
to manufacture automotive batteries for electrified vehicles. With
more electrified vehicles on the road than any other automaker,
Toyota currently offers 32 electrified options.
For more information about Toyota, visit
www.ToyotaNewsroom.com.
MEDIA CONTACTS:
Sam Mahoney
Toyota Motor North America
980-900-8573
samuel.mahoney@toyota.com
Delia López
Conill for Toyota
424-239-4078
delia.lopez@conill.com
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SOURCE Toyota Motor North America