Escape Hunt PLC BBC Studios and ESC launch new Doctor Who game
03 Março 2020 - 4:00AM
RNS Non-Regulatory
TIDMESC
Escape Hunt PLC
03 March 2020
03 March 2020
Escape Hunt plc
("Escape Hunt", the "Company" or the "Group")
BBC Studios and Escape Hunt launch new Doctor Who game
Escape Hunt plc (AIM: ESC), a leading operator of escape rooms
in the fast-growing experiential leisure sector, has today
announced the launch of a brand-new escape room experience with BBC
Studios.
A Dalek Awakens will be the second Doctor Who game to be
launched, adding to the growing portfolio of proprietary games
developed by Escape hunt and building on the initial Doctor Who
game which was opened in December 2018. The IP content deal with
BBC Studios highlights Escape Hunt's premium appeal and helps to
further differentiate the business from its competitors whilst
supporting its strategy of being the premier escape room brand. The
Company believes that using branded content in its escape rooms
helps drive awareness and broadens the appeal of escape games which
will help to drive footfall and brand awareness.
Escape Hunt has developed a range of industry-leading themed
escape rooms across the UK. The newest game, Doctor Who: A Dalek
Awakens, will be available at the Escape Hunt Birmingham Resorts
World and the Reading, Norwich and Basingstoke sites, with several
other venues opening in future.
Richard Harpham, Escape Hunt Chief Executive Officer, said:
"We are delighted to be creating a second game, Doctor Who: A
Dalek Awakens , with BBC Studios which adds to our growing
portfolio of proprietary games and builds on growing interest from
our initial game with BBC Studios, Doctor Who - The Live Escape
Game.
" Doctor Who has a loyal and dedicated fanbase which we have
seen from the success of our first game, so to be able to bring
some variety to the public with a brand new and innovative game
centred around the iconic Dalek is an exciting prospect for Escape
Hunt.
"We look forward to bringing the new game to life at Escape Hunt
venues across the UK."
Tickets for Doctor Who: A Dalek Awakens are on sale now and are
bookable via:
https://escapehunt.com/DoctorWho
Enquiries
Escape Hunt plc
Richard Harpham (Chief Executive Officer)
Graham Bird (Chief Financial Officer) +44 (0) 20 7846
Kam Bansil (Investor Relations) 3322
Shore Capital - NOMAD and Joint Broker
Tom Griffiths, David Coaten (Corporate Finance) +44 (0) 20 7601
Fiona Conroy (Corporate Broking) 6128
Peel Hunt LLP - Joint Broker
George Sellar +44 (0) 20 7418
Guy Pengelley 8900
IFC Advisory - Financial PR
Graham Herring
Tim Metcalfe +44 (0) 20 3934
Florence Chandler 6630
About Escape Hunt plc
The Escape Hunt Group is a global leader in providing live
escape-the-room experiences with a network of owner-operated sites
in the UK and a global network of franchised outlets in six
continents. The Company was re-admitted to AIM in May 2017 and has
a strategy of creating high quality premium games and experiences,
which incorporates branded IP content.
About Doctor Who
Doctor Who is one of the longest running action adventure
television series in the world spanning 55 years and winning over
100 awards. This quintessentially British show has a huge global
following, with 9.6m fans across social platforms/channels and 100m
video views on YouTube in the last year alone. It was the most
tweeted about drama programme brand in the UK throughout 2018.
Doctor Who is sold to over 249 territories. Series 11 achieved the
2(nd) biggest UK drama launch of 2018 and the 3(rd) most watched
Doctor Who series since its return in 2005. It outperformed channel
averages internationally and delivered double digit series on
series increases in the US and Canada. It has been honoured by
Guinness World Records as the longest running science-fiction
series in the world. Doctor Who has a proven track-record in
consumer products and live entertainment with over four and a half
million Sonic Screwdrivers sold in the past eleven years, over 13
million action figures sold since 2005, over 19 million DVDs sold
globally and over one million tickets sold for live events.
Doctor Who logo and insignia (c) 2018 and TM BBC. Licensed by
BBC Studios.
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END
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(END) Dow Jones Newswires
March 03, 2020 02:00 ET (07:00 GMT)
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