Mirriad Advertising PLC Mirriad sees returning Chinese consumer confidence
Mirriad Advertising PLC
07 May 2020
7 May 2020
Mirriad Advertising PLC
("Mirriad" or the "Group")
Mirriad Advertising records returning Chinese consumer
Mirriad Advertising plc, the computer vision and AI platform
company, is seeing encouraging signs from its operations in
April has been one of the firm's busiest since its Chinese
operations began and the uptick in activity in the country is due
to improving confidence amongst consumers, brands and advertisers
as they begin to catch up on months of stalled activity.
Mirriad's exclusive partnership with Tencent, one of the largest
online video platforms in China with over 700 million active users
and 120 million paying subscribers, gives advertisers access to
vast audiences by placing their brands inside its content.
As a result, Mirriad's biggest Chinese brand advertisers through
2019 have returned and are kicking off their 2020 in-video
activity, demonstrating long-term confidence in the technology and
the increased engagement potential it unlocks.
In addition, Mirriad welcomed a steady stream of new clients
over the past few weeks, including Enterprise WeChat, Huawei, China
Mobile, Saint Laurent and TAL Education.
Some of the new brands exploring in-content opportunities on
Tencent align well with a trend that reveals growing demand for
services that consumers can access online s.a. education and
Meanwhile, conversations also continue with leading global food
and beverages, luxury, household and automotive brands, who are all
expected to gain momentum again as domestic demand begins to
Stephan Beringer, CEO of Mirriad, said: "Tencent has been highly
engaged and active in bringing Mirriad's unique technology to the
market, with demand for demonstrations in April alone already above
levels seen throughout 2019.
"Our updated China showreel demonstrates the power of the unique
technology at a moment of huge opportunity for brands, advertisers
and content producers."
Mirriad's award-winning solution unleashes new revenue for
content producers and distributors by creating new advertising
inventory in content. Our patented, AI and computer vision
technology dynamically inserts products and innovative signage
formats after content is produced. Mirriad's market-first solution
seamlessly integrates with existing subscription and advertising
models, and dramatically improves the viewer experience by limiting
Mirriad currently operates in the US, Europe and China.
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
Andrew Wilson Tel: +44 (0) 7810 636995
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(END) Dow Jones Newswires
May 07, 2020 08:48 ET (12:48 GMT)