Mirriad Advertising PLC Mirriad reveals latest effectiveness research
19 Maio 2021 - 03:00AM
RNS Non-Regulatory
TIDMMIRI
Mirriad Advertising PLC
19 May 2021
19 May 2021
MIRRIAD REVEALS LATEST EFFECTIVENESS RESEARCH
Mirriad Advertising plc
("Mirriad" or the "Company")
Mirriad, the leading in-content advertising company, today
reveals positive new research* into the effectiveness of its
patented technology.
Results showed that Mirriad's solution increased consumer
awareness of inserted brands by 56%, whilst also driving a 12%
uplift in purchasing intent.
It also found a 65% rise in those who actually consumed the
featured products within 30 days of seeing the advertising, and
with growing consumer aversion to interruptive advertising, another
stand-out finding was that 85% of viewers liked the in-content
integrations.
As part of that research, extensive testing was recently
undertaken with one of the world's leading food and beverage
companies. The positive results led to that brand signing an
innovative framework agreement with the objective to use the
Mirriad solution across different media partners in the US.
The solution was also successfully tested in an exciting growth
category for the Company, with Mexican beer brand Tecate immersing
their brand into Giovanny Ayala's latest music video at the start
of this year.
Stephan Beringer, CEO of Mirriad, said: "We know how powerful
the Mirriad format is, but it's always satisfying to see it spelled
out in black and white. At a time when cookies are being phased out
by Google, and many adverts are actively ignored, our proven
ability to drive valuable connections with audiences in a format
they actively prefer can be a real game-changer.
"The fact we are now working with another truly global company -
this time driven from the demand side - underlines how Mirriad's
ability to prompt consumer decisions and awareness is recognised by
some of the biggest global advertisers, content platforms and
content creators."
ENDS
* Research conducted by Kantar Context Lab during January 2021
sampling Mexican- Americans aged 21-34 with an interest in regional
Mexican music.
For further information please visit www.mirriad.com or
contact:
Mirriad Advertising plc Tel: +44 (0)207 884 2530
Stephan Beringer, Chief Executive
Officer
David Dorans, Chief Financial
Officer
Nominated Adviser & Broker: Tel: +44 (0)20 7523 8000
Canaccord Genuity Limited
Simon Bridges
Richard Andrews
Thomas Diehl
Financial Communications:
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
Notes to Editors
About Mirriad
Mirriad's award-winning solution unleashes new revenue for
content producers and distributors by creating new advertising
inventory in content. Our patented, AI and computer vision
technology dynamically inserts products and innovative signage
formats after content is produced. Mirriad's market-first solution
seamlessly integrates with existing subscription and advertising
models, and dramatically improves the viewer experience by limiting
commercial interruptions.
Mirriad currently operates in the US, Europe and China.
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END
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