Mirriad Advertising PLC Mirriad partners with top US media agency
05 Julho 2021 - 3:00AM
RNS Non-Regulatory
TIDMMIRI
Mirriad Advertising PLC
05 July 2021
Mirriad partners with top US media agency
5 July 2021
Mirriad Advertising plc
("Mirriad" or the "Company")
Mirriad, the leading in-content advertising company, has today
entered a two-year commercial partnership with a tier one North
American media agency.
The non-exclusive agreement will accelerate the company's
adoption of the in-content advertising format powered by Mirriad's
patented technology.
With over $1 billion placed in media annually and vast
experience in delivering media buying strategies, the company will
work with Mirriad to expand the market for in-video advertising by
introducing it to partner agencies and clients. Alongside this,
both parties will look to mutually identify partners that would
best benefit from Mirriad's award-winning solution.
The terms of the commercial partnership initially encompass
in-content campaigns in the US, but also include the ambition to
expand to additional markets in future.
Stephan Beringer, CEO of Mirriad , said: "This agreement sees
Mirriad partnering with a company currently managing some of the
largest and most diverse media positions in the industry. It allows
us to leverage the strong relationships that company has with its
clients and other advertising and marketing partners.
"This is a new route to delivering in-content opportunities to
an increasing number of advertisers and agencies across the
important US market and beyond, highlighting an additional pathway
for our business to scale. Alongside working with new partners, we
are focused on further developing Mirriad's platform and our unique
ability to generate new revenue streams with an advertising
solution that enhances the viewing experience, rather than
interrupting it."
ENDS
About Mirriad
Mirriad's market-first solution seamlessly integrates with
existing subscription and advertising models, improving the viewer
experience by limiting commercial interruptions whilst delivering
dramatically increased reach and impact for advertisers.
Mirriad currently operates in the US, Europe and China.
Enquiries:
For further information please visit www.mirriad.com or
contact:
Mirriad Advertising plc
Stephan Beringer, Chief Executive Officer
David Dorans, Chief Financial Officer
Tel: +44 (0)207 884 2530
Nominated Adviser & Broker:
Canaccord Genuity Limited
Richard Andrews
Simon Bridges
Thomas Diehl
Tel: +44 (0)20 7523 8000
Financial Communications:
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
Andrew Wilson Tel: +44 (0) 7810 636995
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END
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(END) Dow Jones Newswires
July 05, 2021 02:00 ET (06:00 GMT)
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