Bidstack Group PLC Bidstack Serves an Ace with Tennis Clash
11 Novembro 2021 - 4:00AM
RNS Non-Regulatory
TIDMBIDS
Bidstack Group PLC
11 November 2021
REACH ANNOUNCEMENT
11 November 2021
Bidstack Group Plc
("Bidstack" or the "Company")
Bidstack Serves an Ace with Tennis Clash
Bidstack Group Plc (AIM: BIDS), the native in-game advertising
group , is pleased to announce a new partnership with Wildlife
Studios Limited, creators of one of the world's most popular mobile
tennis games, Tennis Clash , which will see the Company deliver
branded experiences into the game.
The activations will see brands featured across virtual tennis
courts such as New York and Sydney, on courtside banners,
scoreboards and nets, on custom racket strings and across branded
outfit designs that will be seamlessly integrated into the game's
virtual world. The in-game takeovers will be available to all
players and will be seen by a global audience.
Tennis Clash is often featured in the Top 5 Sports Games on the
Apple App Store and has picked up multiple awards for its Android
version. Wildlife Studios developed the realism of the title
through a series of detailed studies to simulate the trajectory of
the ball and other movements within the game. This makes it easy to
learn, but difficult to master and widens the game's appeal to
tennis fans as well as avid gamers.
The new partnership reinforces Bidstack's growing tennis genre
within the stadium vertical. It is a natural environment in
offering brands highly viewable advertising placements.
James Draper, CEO at Bidstack, said:
"We're really proud to be working with Wildlife Studios. As one
of the world's biggest mobile game publishers, we've been looking
to partner with them for some time.
"Working on immersive campaigns across new formats and in new
territories is something we are really excited about. The key to
introducing new brands into the gaming space is authenticity and
respect for the playing experience. With Tennis Clash we are able
to deliver on that ambition emphatically."
Ana Costa, Game Director of Tennis Clash, said:
"We're delighted to be working with Bidstack. Connecting the
in-game world of Tennis Clash with the real world of sport was a
part of our vision from the start. Partnering with premium brands
brings us closer to that vision and allows us to create an exciting
experience for our players globally."
-ENDS-
Contacts
Bidstack Group Plc
James Draper, CEO via Buchanan
SPARK Advisory Partners Limited (Nomad) +44 (0) 203 368
Mark Brady / Neil Baldwin / James Keeshan 3550
Stifel Nicolaus Europe Limited (Broker) +44 (0) 20 7710
Fred Walsh 7600
Buchanan Communications Limited
Chris Lane / Stephanie Watson / Kim van
Beeck +44 (0) 20 7466
bidstack@buchanan.uk.com 5000
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Notes to editors
About Bidstack
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary technology is capable of inserting advertisements
within video games. Bidstack's customers are games publishers and
developers (on the supply side), and advertising agencies, brands
and media-buying platforms (on the demand side).
About Wildlife
Wildlife is one of the world's biggest mobile gaming companies.
In the space of nine years, it has launched more than 60 games,
including hits such as Sniper 3D, Zooba, Tennis Clash, and War
Machines.
Founded by brothers Victor and Arthur Lazarte in 2011, in August
2020 Wildlife announced it had raised US$120 million in new funding
bringing its post-round valuation to nearly US$3 billion.
Institutional investors in Wildlife include Benchmark Capital,
Bessemer Venture Partners, and Vulcan Capital.
The company has over 800 employees in four countries around the
world.
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