TIDMBIDS

Bidstack Group PLC

13 December 2021

REACH ANNOUNCEMENT

13 December 2021

Bidstack Group Plc

("Bidstack" or the "Company")

Bidstack adds three new titles to its portfolio

Bidstack Group Plc (AIM: BIDS), the native in-game advertising group, is pleased to announce three new gaming partners that will extend its addressable audience.

The new partnerships will see Bidstack deliver non-intrusive in-game ads for Gold Town Games (World Hockey Manager), Spinoff Games (Disc Golf Valley) and, in addition, one of Europe's top mobile game developers for an award-winning life simulation title.

Throughout the year Bidstack has made significant progress with onboarding independent mobile publishers in the Nordics, a vibrant market for game developers. Swedish developers Gold Town Games and Spinoff Games have implemented Bidstack's immersive and non-disruptive native in-game placements to drive sustainable monetisation for their sporting titles World Hockey Manager and Disc Golf Valley, respectively. Both titles will expand Bidstack's stadium vertical.

The addition of a life simulation mobile title provides the opportunity for advertisers to blend seamlessly into a virtual world with branded content.

Antoine Jullemier, Head of Supply at Bidstack said:

"We are delighted to be partnering with these three publishers. These partnerships diversify the audiences brands can reach in-game with Bidstack. More importantly, they empower our partners to continue creating great games with a monetisation strategy that respects their artwork and enhances the experience which supports customer acquisition and retention."

-ENDS-

Contacts

 
  Bidstack Group Plc 
   James Draper, CEO                               via Buchanan 
  SPARK Advisory Partners Limited (Nomad)        +44 (0) 203 368 
   Mark Brady / Neil Baldwin / James Keeshan      3550 
 
  Stifel Nicolaus Europe Limited (Broker)          +44 (0) 20 7710 
   Fred Walsh                                      7600 
  Buchanan Communications Limited 
   Chris Lane / Stephanie Watson / Kim van 
   Beeck                                           +44 (0) 20 7466 
   bidstack@buchanan.uk.com                        5000

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Notes to editors

About Bidstack

Bidstack is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms. Its proprietary technology is capable of inserting advertisements within video games. Bidstack's customers are games publishers and developers (on the supply side), and advertising agencies, brands and media-buying platforms (on the demand side).

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END

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(END) Dow Jones Newswires

December 13, 2021 07:04 ET (12:04 GMT)

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