Bidstack Group PLC Bidstack partners farm simulation game Goodville
03 Março 2022 - 5:00AM
RNS Non-Regulatory
TIDMBIDS
Bidstack Group PLC
03 March 2022
REACH ANNOUNCEMENT
3 March 2022
Bidstack Group Plc
("Bidstack" or the "Company")
Bidstack partners with popular farm simulation game
Goodville
Bidstack Group Plc (AIM: BIDS), the native in-game advertising
group, is pleased to announce an exclusive new partnership with
Malta-founded Stork Limited for the popular farming game Goodville:
Farm Game Adventure. The partnership will see Bidstack's SDK
integrated into the title allowing ads to be served seamlessly onto
banners and billboards around the game's virtual world without
intruding on the playing experience.
Goodville is a farm adventure game that blends farm simulation
with an emotional wellbeing app designed to improve wellness
amongst gamers. Players work to renovate their farm and slowly
discover more about Goodville, meeting characters that assist them
as they work through in-game challenges and explore the game's map.
It was developed in collaboration with neurophysiologists and
psychiatrists based on clinical research and is available to
players on iOS and Android devices. The title is popular with
gamers in the US, Canada, Germany, France and the UK and has been
downloaded more than 1m times since it first launched.
By integrating Bidstack's technology, Stork Limited is creating
a new, sustainable revenue stream that complements its existing
monetisation strategies and respects the experience of its
audience.
Mikhail Mironchik , Product Marketing Manager, at Goodville
said:
"We are very excited to explore this opportunity together with
our new partner Bidstack. Native in-game ads are more likely to be
seen in AAA games on PC or console in games, and for us this has
been a process of discovery in previously uncharted territory.
"During our engagement process with Bidstack - we found their
offering to be a perfect fit in terms of our audience and the range
of advertisers Bidstack has relationships with. We hope with this
partnership that we can widen the boundaries of a "classic" mobile
advertising approach."
Antoine Jullemier, Bidstack's Head of Supply, said:
"Bidstack's seamless technology offers our growing portfolio of
publishers non-intrusive advertising formats to sustainably grow
their revenue streams whilst enhancing the gaming experience. Our
exclusive partnership with an innovative title such as Goodville
further reinforces our value proposition and product market fit in
an attractive market."
-ENDS-
Contacts
Bidstack Group Plc
James Draper, CEO via Buchanan
SPARK Advisory Partners Limited (Nomad) +44 (0) 203 368
Mark Brady / Neil Baldwin / James Keeshan 3550
Stifel Nicolaus Europe Limited (Broker) +44 (0) 20 7710
Fred Walsh / Tom Marsh 7600
Buchanan Communications Limited
Chris Lane / Stephanie Watson / Kim van
Beeck +44 (0) 20 7466
bidstack@buchanan.uk.com 5000
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Notes to editors
About Bidstack
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary technology is capable of inserting advertisements
within video games. Bidstack's customers are games publishers and
developers (on the supply side), and advertising agencies, brands
and media-buying platforms (on the demand side).
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March 03, 2022 03:00 ET (08:00 GMT)
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