Bidstack Group PLC Bidstack partners with GroupM's Xaxis
09 Março 2022 - 4:01AM
RNS Non-Regulatory
TIDMBIDS
Bidstack Group PLC
09 March 2022
REACH ANNOUNCEMENT
9 March 2022
("Bidstack" or the "Company")
Bidstack partners with GroupM's Xaxis
Bidstack Group Plc (AIM: BIDS), the native in-game advertising
group, is delighted to announce a new partnership with Xaxis ,
GroupM's outcome media specialist.
The partnership enables Xaxis to access Bidstack's extensive
portfolio of seamless in-game ad formats and branded experiences.
It also provides Xaxis with access to Bidstack's global supply of
programmatic inventory which features 70+ exclusive titles
including Dirt 5, Football Manager 2022, and Top Eleven. The
inventory is available across mobile, PC, cloud gaming and VR
formats, with additional supply for console being added in the
coming months.
In 2021, Xaxis expanded its portfolio of innovative, omnichannel
media solutions to include a full suite of gaming products. The
partnership with Bidstack further bolsters Xaxis's ability to
engage the growing, diverse, worldwide gaming audience through
immersive, innovative, and effective content.
2021 was a breakout year for in-game advertising with the format
becoming an established part of media plans for advertisers across
the industry. The trend towards gaming was accelerated in part by
the pandemic, with average playing times increasing by 14% globally
and gamers across all age groups displaying a clear preference for
playing games over watching TV shows and movies, according to
research from Limelight Networks
(https://www.limelight.com/lp/state-of-online-gaming-2021/).
2022 is anticipated to be another important year for gaming,
with in-game advertising gaining significant traction among
advertising industry bodies such as the IAB (Interactive
Advertising Bureau) and updated measurement standards set to be
introduced by the MRC (Media Rating Council), making campaign
success easier to measure for advertisers.
Lewis Sherlock, SVP Programmatic at Bidstack said, "We are
really proud to be working with one of the most respected names in
the industry in Xaxis. The partnership is great news for Bidstack
and is the culmination of around two years of groundwork from
myself and the team. We are looking forward to scaling brand
investment into a number of markets in the next few years and to
work alongside Xaxis to deliver immersive branded experiences
in-game for their clients."
Julia Rast, Senior Manager, Global Solutions & Innovation at
Xaxis added, "Developing a programmatic in-game product has been an
exciting journey. Understanding the uniqueness and novelties of
this type of media while answering the needs of our agencies and
clients has been both challenging and rewarding. We're confident
that the partnership with Bidstack will allow us to further develop
sustainable and impactful solutions that lead to stronger business
outcomes for our clients."
-ENDS-
Contacts
Bidstack Group Plc
James Draper, CEO via Buchanan
SPARK Advisory Partners Limited (Nomad) +44 (0) 203 368
Mark Brady / Neil Baldwin / James Keeshan 3550
Stifel Nicolaus Europe Limited (Broker) +44 (0) 20 7710
Fred Walsh / Tom Marsh 7600
Buchanan Communications Limited
Chris Lane / Stephanie Watson / Kim van
Beeck +44 (0) 20 7466
bidstack@buchanan.uk.com 5000
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Notes to editors
About Bidstack
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary technology is capable of inserting advertisements
within video games. Bidstack's customers are games publishers and
developers (on the supply side), and advertising agencies, brands
and media-buying platforms (on the demand side).
About Xaxis
Xaxis transforms digital media into business outcomes. Xaxis
maximizes the ROI of our clients' digital media investments by
combining innovative AI technology, advanced cross-channel
solutions, and dedicated programmatic expertise to develop and
optimize to success metrics that connect directly to their business
goals. Founded in 2011, Xaxis is GroupM's outcome media specialist,
serving more than 3,000 brands in 48 markets around the world. Find
out more at www.xaxis.com .
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March 09, 2022 02:01 ET (07:01 GMT)
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