Pelatro PLC Significant new contract win in non-telco sector
13 Junho 2022 - 03:00AM
RNS Non-Regulatory
TIDMPTRO
Pelatro PLC
13 June 2022
REACH
13 June 2022
Pelatro Plc
("Pelatro" or the "Group")
Significant new contract win in non-telco sector
Pelatro Plc (AIM: PTRO), the Customer Engagement Hub software
specialist, is pleased to announce its first customer in the
fintech space. Pelatro's mViva has been selected by Orea Money and
Banque Nationale d'investissement ("BNI") in Africa to provide its
Contextual Campaign Management in a SaaS model to analyse user
behaviour, generate predictions using AI/ML based models and
increase revenue. The SaaS contract between Orea Money and Pelatro
is valued at around US$ 1.5 million for an initial period of three
years i.e. about $40,000 per month with an option to extend at the
end of the initial period.
As previously reported, Pelatro has been actively working on
entering the non-telco space, engaging with various businesses with
a number now having expressed interest in our product. This
contract in this new customer area for us builds on our extensive
existing product suite and is an important strategic step for
Pelatro as well as providing a further visibility on longer term
income streams
Orea Money is an innovative and challenger fintech initiative of
Orea Holdings in Cote d'Ivoire to facilitate a new payment
experience to the citizens, combining a traditional Mobile Money
ecosystem for financial transactions with next-gen services via a
Market Place to enable an all-inclusive environment of payments,
remittances, transfers, credit/debit cards, POS services,
e-commerce, insurance, etc. Orea Money will run the above-mentioned
services in Cote d'Ivoire in partnership with its banking partner,
BNI.
BNI is a financial organisation that has focused on the economic
development of Côte d'Ivoire for over 60 years, providing banking
products and services for both businesses and individuals.
" We are delighted to partner with Pelatro for our critical
business in the fintech space. We evaluated various solution
providers for contextual campaign management and found Pelatro's
product mViva to be the most suited for us owing to its advanced
features like AI/ML, real time engagement with customers and
digital capabilities ", said Mr Georges Sankara, Founder, Managing
Director and CEO of Orea Holdings.
Commenting on this win, Subash Menon, Managing Director and CEO
said, " We are delighted to be the partner of Orea Money and BNI.
We have been focussing on banks and fintech companies as we work to
roll-out our non-telco offering. This engagement strengthens our
position in the financial sector and will pave the way for more
contracts in the future ".
For further information contact:
Pelatro Plc
Subash Menon, Managing Director c/o finnCap
Nic Hellyer, Chief Financial Officer
finnCap Limited (Nominated Adviser and
broker to Pelatro) +44 (0)20 7220 0500
Carl Holmes/Kate Bannatyne/Milesh Hindocha
(Corporate Finance)
Notes to editors
The Pelatro Group was founded in March 2013 by Subash Menon and
Sudeesh Yezhuvath with the objective of offering specialised,
enterprise class software solutions for customer engagement to
enterprises who face a series of challenges including market
maturity, saturation and customer churn.
Pelatro provides its "mViva" platform for use by customers in
B2C and B2B applications and is well positioned in the Customer
Engagement space. Our technology orchestrates the digital journey
of the customers of enterprises through contextual, relevant and
real time offers and loyalty programs across multiple channels
including websites, social media, apps and others.
For more information about Pelatro, visit www.pelatro.com
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