Sweden-based audio streaming subscription service provider Spotify Technology SA (SPOT) has launched its first global brand campaign to attract new advertisers, a report published by The Wall Street Journal stated. The campaign forms part of the company’s plan to boost its advertising revenue. Furthermore, to appeal to small and medium-sized businesses, Spotify has changed the name of its advertising unit from Spotify for Brands to Spotify Advertising. Notably, over the past years, the company mostly focused on major brands. Spotify’s shares closed 1.2% up at $232.94 on Monday. The company boasts of more than 320 million users across 92 markets.
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Spotify Technology (NYSE:SPOT)
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