Mobility solutions provider Uber Technologies, Inc. (UBER) recently announced the launch of The Holiday Shop on its Uber Eats platform. The feature has been launched in partnership with Proper Companies' holiday division. Following the news, shares of the company gained marginally on Thursday. The stock added to its gains slightly to close at $44.99 in extended trade. Through The Holiday Shop, the customers of Uber Eats can get their favorite items delivered for the season right at their doorsteps. The platform will be made live from October 1, and Halloween will be the first festival it will cater to. It will subsequently transition to different festivals as per the season.
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