Streaming giant Netflix (NFLX) is planning to place ads in its content to support its top line, and competition for a potential partner is heating up. Alphabet’s Google (GOOGL) and Comcast’s (CMCSA) NBCUniversal are the top contenders to partner with Netflix on its ad-supported tier. According to multiple reports, Netflix is still in the early stages of working on this move and has been evaluating various tie-ups. Additionally, Magnite (MGNI) also remains a potential partner for Netflix. Each of these potential partners brings robust capabilities to the table.
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