Streaming giant Netflix (NASDAQ:NFLX) has pivoted to an advertisement-supported model to bring back the stock’s lost sheen. As per a WSJ report, Netflix expects to have over 40 million unique viewers by late 2023 on the ad-supported tier of its streaming service. This preliminary prediction includes 13.3 million viewers from the United States. Further, the streaming service provider aims to reach a worldwide unique viewership of at least 4.4 million by the end of 2022. Notably, the company’s preliminary estimates that were presented to potential advertisers covered about a dozen other geographies like Brazil, Mexico, Japan, the U.K., France, Germany, Korea, Spain, Italy, Australia, and Canada.
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