As one of the leaders in streaming video, investors and others watch Disney (NYSE:DIS) closely. The company rolled out its new ad-supported tier earlier today, to surprisingly little movement from the market. Previously, Disney+ came in two flavors: a stand-alone streaming service for a flat rate or as part of a bundle with Hulu and ESPN. Now, with this deal, customers get one more option. The ad-supported Disney+ bundle costs $7.99 a month. The version without ads runs $10.99 per month. Outside analysts consider the move a smart one. Geetha Ranganathan of Bloomberg Intelligence notes that such a move was “critical” for Disney+'s future success.
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