JCDecaux Top Media Publigrafik and IMC merge their activities in Central America
01 Outubro 2024 - 2:00AM
UK Regulatory
JCDecaux Top Media Publigrafik and IMC merge their
activities in Central America
JCDecaux Top Media Publigrafik and IMC
merge their activities in Central
America
Paris, October
1st, 2024 – JCDecaux
SE (Euronext Paris: DEC), the number one outdoor
advertising company worldwide, announces that its majority-owned
subsidiary JCDecaux Top Media SA has acquired from its founders 70%
of IMC, a leading OOH company in Central America and the number one
outdoor advertising company in Costa Rica.
As part of the transaction, the remaining IMC’s
shareholders contributed their 30% shares in IMC in exchange for a
9% stake in a newly-formed joint-venture regrouping all JCDecaux
activities in Central America which include 6 countries (Guatemala,
Panama, Costa Rica, El Salvador, Honduras and Nicaragua). This new
joint-venture will be owned by JCDecaux SE (51%), Publigrafik, Top
Partners and former IMC’s shareholders.
Created in 2004 in Costa Rica, IMC is one of the
leading OOH companies in Central America, with a number one
position in Costa Rica where it has a strong presence across all 6
regions of the country and where its national network comprises
around 4,000 analogue and digital advertising panels. The group is
also active in Guatemala, El Salvador, Honduras and Nicaragua. The
company currently offers sites across 4 environments: billboards,
shopping malls, buses, as well as street furniture.
With a population of 51.7 million inhabitants in
2023 and advertising investments estimated to be over US$2.2
billion, Central America has proven to be a dynamic market that is
outperforming the American continent in terms of growth rate,
thanks to its unique geographical position, including the Panama
Canal with high mobility indices. Following the merger between
JCDecaux Top Media and Grupo Publigrafik in November 2023, this
acquisition of IMC will be another growth driver for outdoor
advertising. Representing around 7% of the local advertising market
(source: Kantar Ibope and Integrametrics), lower than the global
average, OOH is continually increasing in the region, thanks to its
digital transformation and its sustainable commitments, bringing
citizens and consumers new added-value solutions.
The combined expertise of JCDecaux and IMC will
open-up new opportunities for advertisers within a highly
fragmented advertising market. JCDecaux and IMC will cross their
expertise including in DOOH (Digital Out-of-Home) to offer data-led
media solutions to advertisers, allowing relevant activations
across the entire marketing funnel including high-performance
measurement indicators.
Marco A Robert, Managing Partner of
IMC, said: “We are thrilled to join forces with
JCDecaux, the number one outdoor advertising company worldwide, IMC
began more than 20 years ago as a local company in Costa Rica, and
through dedication and a deep understanding of the market, we have
successfully expanded across the Central American region. This
partnership with JCDecaux is a natural next step in our journey,
allowing us to continue our growth while enhancing our offerings
with cutting-edge digital and data-driven solutions. Our shared
values of innovation, sustainability, and delivering measurable
impact will guide our efforts as we bring new opportunities to
advertisers and value to the communities we serve. Together, we are
confident in shaping the future of outdoor advertising in Central
America.”
Jean-Charles Decaux, Chairman of the
Executive Board and Co-CEO of JCDecaux, said: “We are
delighted to acquire and merge IMC and reinforce our position in
Central America, especially in Costa Rica where we will build on
the high performance generated by the company. We are also very
pleased to welcome IMC shareholders who share the same values as
JCDecaux and have a solid track record in the Out-of-Home business.
This new alliance of family owned-companies is based on a shared
ambition to bring the best solutions to all their stakeholders –
cities, transport companies, airports, retail media, advertisers
and their communication agencies. Following the merger with Grupo
Publigrafik, this new acquisition/merger is another significant
milestone in our development in the region.”
Key Figures for JCDecaux
- 2023 revenue:
€3,570.0m(a) – H1
2024 revenue: €1,807.6m(a)
- N°1 Out-of-Home Media company
worldwide
- A daily audience of 850 million
people in more than 80 countries
- 1,056,833 advertising panels
worldwide
- Present in 3,918 cities with
more than 10,000 inhabitants
- 11,650 employees
- JCDecaux is listed on the
Eurolist of Euronext Paris and is part of the Euronext 100 and
Euronext Family Business indexes
- JCDecaux’s Group carbon
reduction trajectory has been approved by the SBTi and the company
has joined the Euronext Paris CAC® SBT 1.5° index
- JCDecaux is recognised for its
extra-financial performance in the FTSE4Good (3.8/5), CDP (A),
MSCI (AAA), Sustainalytics (13.7), and has achieved Gold Medal
status from EcoVadis
- 1st Out-of-Home Media company
to join the RE100
- Leader in self-service bike
rental scheme: pioneer in eco-friendly mobility
- N°1 worldwide in street
furniture (630,196 advertising panels)
- N°1 worldwide in transport
advertising with 153 airports and 258 contracts in
metros, buses, trains and tramways (319,081 advertising
panels)
- N°1 in Europe for billboards
(85,743 advertising panels worldwide)
- N°1 in outdoor advertising in
Europe (708,620 advertising panels)
- N°1 in outdoor advertising in
Asia-Pacific (165,292 advertising panels)
- N°1 in outdoor advertising in
Latin America (91,682 advertising panels)
- N°1 in outdoor advertising in
Africa (25,337 advertising panels)
- N°1 in outdoor advertising in
the Middle East (21,300 advertising panels)
(a) Adjusted
revenue
For more information about JCDecaux, please
visit jcdecaux.com.
Join us on Twitter, LinkedIn, Facebook, Instagram
and YouTube.
Communications
Department: Albert Asséraf
+33 (0) 1 30 79 79 10 – albert.asseraf@jcdecaux.com
Investor
Relations: Rémi Grisard
+33 (0) 1 30 79 79 93 – remi.grisard@jcdecaux.com
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