JCDecaux wins the digital CIP contract of Rio de Janeiro, expanding its presence in the city
14 Outubro 2024 - 12:40PM
UK Regulatory
JCDecaux wins the digital CIP contract of Rio de Janeiro, expanding
its presence in the city
JCDecaux wins the digital CIP contract of
Rio de Janeiro, expanding its presence in the city
Paris, October
14th, 2024 – JCDecaux
SE (Euronext Paris: DEC), the number one outdoor
advertising company worldwide, confirms that its subsidiary in
Brazil was awarded the concession for City Information Panels (CIP)
in Rio de Janeiro, following a competitive tender. JCDecaux Brazil
will operate at least 225 full-digital assets in strategic areas of
the city, near bike-sharing stations, metro stations, pedestrian
areas, and high-traffic roads.
This 20-year contract allows JCDecaux to expand
its operations to all the areas of the city, including
neighbourhoods in the South Zone, such as Copacabana, Ipanema and
Leblon. JCDecaux has served Rio de Janeiro since 2016, operating
bus shelters, clocks and CIPs. The gain of this full-digital
contract demonstrates once again the innovative media approach of
the company, through the digitisation of its assets in Brazil, one
of the fastest-growing markets in the world. A programmatic offer
will soon be activated, allowing brands more than ever to deliver
the right message at the right time in the right place, thanks to
this technology promoting contextualisation, flexibility and real
time.
In a dynamic advertising market, where outdoor
advertising grew by 40% in H1 2024, representing 11.2% of
advertising investments (source Cenp-Meios), JCDecaux operates the
largest national Street Furniture offer in Brazil with more than
15,000 poster sites. They are strategically located across 10 major
cities, including São Paulo, Rio de Janeiro, Brasília, North and
Northeast Regions. In addition to the main metro lines in São
Paulo, the company also manages the advertising concession in the
country’s two busiest international airports: São Paulo Guarulhos
(GRU) and Brasília (BSB).
With a population of more than 6 million
inhabitants within the city and 12 million in the urban area, Rio
de Janeiro is the most visited city in Brazil, attracting 2 million
tourists every year. Thanks to this new contract, JCDecaux will
continue to offer high-performance media plans to its advertising
clients, enabling them to address a young, working and mobile
audience.
Jean-Charles Decaux, Chairman of the
Executive Board and Co-Chief Executive Officer of
JCDecaux, said: “We are delighted to have been awarded
this contract expanding our presence in Rio de Janeiro,
with a highly qualitative CIP offer. Through the quality of its
design and locations, our street furniture will continue to
demonstrate its relevance and perfect integration into the
marvellous city, one of the most beautiful in the world. Thanks to
its full-digital dimension, our offer will bring the best of this
technology to advertisers, particularly through programmatic.
Brazil, which is ranked among the world’s top ten largest
advertising markets and N°1 in Latin America, is leading the way in
terms of digital communication. It is one of the markets where
JCDecaux’s assets are the most digitised, already representing more
than half of our revenue in the country. As the number one outdoor
advertising company worldwide, our vision is to deliver innovative
media assets that enhance communication, benefiting cities,
partners, people, advertisers and their brands.”
Key Figures for JCDecaux
- 2023 revenue:
€3,570.0m(a) – H1 2024 revenue:
€1,807.6m(a)
- N°1 Out-of-Home Media company
worldwide
- A daily audience of 850 million
people in more than 80 countries
- 1,056,833 advertising panels
worldwide
- Present in 3,918 cities with
more than 10,000 inhabitants
- 11,650 employees
- JCDecaux is listed on the
Eurolist of Euronext Paris and is part of the Euronext 100 and
Euronext Family Business indexes
- JCDecaux’s Group carbon
reduction trajectory has been approved by the SBTi and the company
has joined the Euronext Paris CAC® SBT 1.5° index
- JCDecaux is recognised for its
extra-financial performance in the FTSE4Good (3.8/5), CDP (A),
MSCI (AAA), Sustainalytics (13.7), and has achieved Gold Medal
status from EcoVadis
- 1st Out-of-Home Media company
to join the RE100
- Leader in self-service bike
rental scheme: pioneer in eco-friendly mobility
- N°1 worldwide in street
furniture (630,196 advertising panels)
- N°1 worldwide in transport
advertising with 153 airports and 258 contracts in
metros, buses, trains and tramways (319,081 advertising
panels)
- N°1 in Europe for billboards
(85,743 advertising panels worldwide)
- N°1 in outdoor advertising in
Europe (708,620 advertising panels)
- N°1 in outdoor advertising in
Asia-Pacific (165,292 advertising panels)
- N°1 in outdoor advertising in
Latin America (91,682 advertising panels)
- N°1 in outdoor advertising in
Africa (25,337 advertising panels)
- N°1 in outdoor advertising in
the Middle East (21,300 advertising panels)
(a) Adjusted
revenue
For more information about JCDecaux, please
visit jcdecaux.com.
Join us on Twitter, LinkedIn, Facebook, Instagram
and YouTube.
Communications
Department: Albert Asséraf
+33 (0) 1 30 79 79 10 – albert.asseraf@jcdecaux.com
Investor
Relations: Rémi Grisard
+33 (0) 1 30 79 79 93 – remi.grisard@jcdecaux.com
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