ZATT Zattikka

TIDMZATT

Zattikka PLC

11 January 2013

 
 For immediate release        11 January 2013 
 

ZATTIKKA PLC

('Zattikka' or the 'Company')

Hattrick Update

Zattikka, the digital games entertainment group, is pleased to report the completion of Season 50, ending the 15(th) anniversary year of Hattrick, its market leading web browser football management game. During 2012 the Hattrick site attracted over 39 million unique visitors to its website whilst generating over 5 billion unique page impressions.

Throughout 2012 the Hattrick game (www.hattrick.org) ran 3 football seasons of 16 weeks each, for over 1.6 million teams in more than 200,000 leagues, orders of magnitude larger than their first year in 1997, when there were only 16 teams.

Key statistics for the game below, further highlight the scale and popularity of the game in 2012.

 
                             Hattrick          Barclay's Premier 
                                                 League 2011-12 
 Teams                       1,687,040                20 
 Matches                    39,082,040                380 
 Goals                      191,229,856              1,066 
 Goals per game                4.89                  2.81 
 Red cards                   4,180,303                66 
 Yellow cards               52,745,048                288 
 Reds/game                     0.11                  0.17 
 Yellow/game                   1.35                  0.76 
 Total Player 
  Transfers                  7,333,675                253 
 Total Transfer 
  Value                GBP29,547,622,860,346      780,675,000 
 Average Player 
  Value                    GBP4,029,034          3,085,671.94 
 Match Attendance         565,229,379,000         13,165,416 
 Average Attendance           14,463               34,645.83 
--------------------  ----------------------  ------------------ 
 

The unique Hattrick game play experience, the equivalent of over 100,000 Barclays Premier League seasons, is available to football fans worldwide, supporting players in over 120 countries and more than 50 languages. In addition, Hattrick players are highly engaged, posting more than 22 million messages in the game's football discussion forums throughout the year.

Mark Opzoomer, Chief Executive Officer of Zattikka commented:

"The international scope and size of this activity is testament to the enduring attractiveness of football simulation games, in general and Hattrick in particular, which remains one of the leaders in the online football management genre. Since acquiring the franchise in April 2012, we have worked with the Hattrick team to drive product improvements and tactical marketing. We are excited entering 2013 with even more initiatives planned, to drive further gameplay enhancements, including new platform expansion."

For further information, please contact:

 
Zattikka 
Mark Opzoomer, Chief Executive Officer   +44 (0) 20 7491 6410 
Rob Gorle, Chief Financial Officer 
 Canaccord Genuity Limited 
  Nominated Adviser and Broker: 
  Simon Bridges 
  Peter Stewart                           +44 (0) 20 7523 8000 
 Buchanan 
  Jeremy Garcia 
  Clare Akhurst                           +44 (0) 20 7466 5000 
 

About Zattikka:

Zattikka plc is a games entertainment company providing products and services in the rapidly evolving multi-billion dollar global social gaming market. Zattikka is executing a clear vision to become a large scale, diverse games publisher through strategic acquisitions and by accelerating organic growth. Headquartered in the United Kingdom with shares listed on London's AiM (ZATT), Zattikka games studios include Sneaky Games (USA), Spellgun (USA and China) and Hattrick (Europe). Business to business services include high quality game art and design services provided by Concept Art House (USA and China) and in-game analytics insights through its bespoke SNAP technology platform developed in London.

For more information visit www.zattikka.com

This information is provided by RNS

The company news service from the London Stock Exchange

END

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