ALOY Alloy (MM)

Robbins Umeda LLP has commenced an investigation into possible breaches of fiduciary duty and other violations of state law by members of the Board of Directors of Alloy, Inc. ("Alloy" or the "Company") (NASDAQ: ALOY) in connection with their efforts to sell Alloy to an investor group led by ZelnickMedia. If the transaction is completed, Alloy shareholders will receive $9.80 in cash for each share of Alloy stock they hold. The transaction is expected to close during the fourth quarter of 2010.

Robbins Umeda LLP's investigation concerns whether the Board of Directors of Alloy undertook a fair process to obtain fair consideration for all shareholders of Alloy. On June 17, 2010, the Company reported its first quarter 2010 revenue of $49.4 million, a 15% increase over the prior year quarter. Alloy also reported an adjusted EBITDA of $1.4 million, which represented a 100% increase over the prior year quarter. The Company's stock price has increased 50% over the past year. Nevertheless, the proposed acquisition represents only a 14% premium over Alloy's closing price on June 23, 2010. Notably, members of Alloy's senior management will invest in the transaction with ZelnickMedia and certain executives will continue at the Company even if the deal closes, including Alloy's Chief Executive Officer Matt Diamond.

If you are a shareholder of Alloy, plan to continue to hold your shares, and would like more information about your rights as a shareholder, please contact attorney Gregory E. Del Gaizo at 800-350-6003 or by e-mail at info@robbinsumeda.com.

Robbins Umeda LLP is a California-based law firm with significant experience representing investors in merger-related shareholder class actions, shareholder derivative actions, and securities fraud class actions. For more information about the firm, please go to http://www.robbinsumeda.com.

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