HI-TEC® Lifestyle Officially Launches in North America
19 Novembro 2019 - 11:00AM
Apex Global Brands (NASDAQ: APEX), a global brand ownership and
marketing organization that manages, creates and elevates a growing
portfolio of high-equity lifestyle brands has officially announced
that HI-TEC® Lifestyle has made its North American debut
exclusively through Urban Outfitters. Following a successful
European launch, the heritage-meets-streetwear inspired clothing
line is being sold exclusively online and in the US-based
retailer’s Herald Square location in New York City as of November
2019.
The unisex capsule collection features nine pieces of apparel
from the HI-TEC® Lifestyle line, including t-shirts, long sleeve
shirts, pants and sweaters. HI-TEC® Lifestyle, which was founded 5
years ago to pay tribute to legacy sportswear and outdoor brand
HI-TEC®, features a modern-day take on retro silhouettes, colorways
and styles for a one-of-a-kind approach to
streetwear-meets-fashion.
“The demand for HI-TEC® Lifestyle continues to grow since we
first launched the collection in Europe,” says Henry Stupp, Chief
Executive Officer of Apex Global Brands. “As we continue to expand
distribution into the United States, we are working with retail
partners that understand the importance of every detail. From the
product selection to launch timing, we’re confident that each
aspect of our strategy with Urban Outfitters will continue to
propel the global growth of HI-TEC® Lifestyle.”
To download high-res imagery, click here. To shop the
collection, click here.
ContactsApex Global Brands Nadine Iacocca,
VP Global Marketing nadinei@apex-gb.com
Urban OutfittersSadie Mendlow, Creative Marketing
Assistantsmendlow@urbanoutfitters.com
Addo Investor RelationsKimberly Esterkin, Patricia
Nirkesterkin@addoir.com; pnir@addoir.com
About Apex Global BrandsApex Global Brands
is a global brand ownership and marketing organization that
manages, creates and elevates a growing portfolio of high-equity
lifestyle brands. The brand portfolio spans multiple consumer
product categories and retail tiers around the world and includes
Hi-Tec®, Magnum®, 50 Peaks®, Interceptor®, Cherokee®, Tony Hawk®,
Liz Lange®, Point Cove®, Carole Little®, Everyday California® and
Sideout®. The Company currently maintains license agreements with
leading retailers and manufacturers that span approximately 140
countries in over 20,000 retail locations and digital commerce. For
more information, please visit the Company's website at
apexglobalbrands.com.
About Urban OutfittersUrban Outfitters is a
lifestyle retailer dedicated to inspiring customers through a
unique combination of product, creativity and cultural
understanding. Founded in 1970 in a small space across the street
from the University of Pennsylvania, Urban Outfitters now operates
over 200 stores in the United States, Canada and Europe, offering
experiential retail environments and a well-curated mix of women’s,
men’s, accessories and home product assortments. For more
information visit Urban Outfitters at urbanoutfitters.com
Safe Harbor Statement This news release may
contain forward-looking statements regarding future events and the
future performance of Apex Global Brands. A forward-looking
statement is neither a prediction nor a guarantee of future events
or circumstances and is based on currently available market,
operating, financial and competitive information and assumptions.
Forward-looking statements involve risks and uncertainties that
could cause actual results to differ materially from those expected
or projected, including, among others, risks that: the Company and
its partners will not achieve the results anticipated in the
statements made in this release; global economic conditions and the
financial condition of the apparel and retail industry and/or
adverse changes in licensee or consumer acceptance of products
bearing the Company’s brands may lead to reduced royalties; the
ability and/or commitment of the Company’s licensees to design,
manufacture and market Cherokee®, Hi-Tec®, Magnum®, 50 Peaks®,
Interceptor®, Carole Little®, Tony Hawk® and Hawk Brands®, Liz
Lange®, Everyday California® and Sideout® branded products could
cause our results to differ from our anticipations; the Company’s
dependence on a select group of licensees for most of the Company’s
revenues makes us susceptible to changes in those organizations;
our level of indebtedness and restrictions under our indebtedness;
and the Company’s dependence on its key management personnel could
leave us exposed to disruption on any termination of service. A
more detailed discussion of such risks and uncertainties are
described in the Company’s annual report on Form 10-K filed on
April 23, 2019, its periodic reports on Forms 10-Q and 8-K, and
subsequent filings with the SEC the Company makes from time to
time. Except as required by law, the Company undertakes no
obligation to publicly update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/6f322999-5ff8-4028-aada-6c9b50e0f4b5
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