More Than Half of U.S. Online Households Pay at Least One Bill Online, According to CheckFree Survey
16 Novembro 2005 - 12:30PM
PR Newswire (US)
-- Online Banking and Bill Payment Features Surpass Proximity of
Bank Branches to Home as Factor in Selecting a Bank for Personal
Accounts -- ATLANTA, Nov. 16 /PRNewswire-FirstCall/ -- CheckFree
Corporation (NASDAQ:CKFR) today announced the most recent results
of a survey conducted twice annually by CheckFree Analytic Research
Services with The Marketing Workshop, Inc. and Harris Interactive,
revealing that 56 percent of U.S. online households are paying at
least one bill online, up from 52 percent in June 2004. Currently,
87 percent of users who pay their bills from a single
"consolidated" website, such as a bank, brokerage, credit union or
Internet portal, say they receive the service for free. For the
first time, online banking and bill pay features surpassed the more
traditional bank selection criteria of bank branch and ATM
proximity to home. The availability of online banking and bill pay
features ranked third among the top three factors in selecting a
bank for personal accounts, following "availability of free
checking" and "reasonable fees and service charges." The
CheckFree-sponsored study was conducted by The Marketing Workshop
and Harris Interactive via an Internet survey of 2,083 consumers 18
years of age and older. The survey is representative of the online
population of approximately 72 million consumer households in the
United States. CheckFree has conducted the Consumer Billing and
Payment Trends study with similar survey items at six regular
intervals since 2001. "Today's Internet user has several options
when choosing to pay bills online. Consumers can pay individual
bills at a 'biller direct' website, such as a utility,
telecommunications or credit card company, or pay any bill from a
single 'consolidated' website like their bank," says Matt Lewis,
executive vice president and general manager of CheckFree's
Electronic Commerce Division. "Paying bills online is in the
mainstream, and for the first time online banking and bill pay has
moved into the top three factors considered by consumers when
choosing a bank." The study revealed that of the next group of
potential subscribers, 18 percent indicated that concern about the
security of their personal information is the most significant
barrier to using an electronic billing and payment service, and 21
percent of potential subscribers indicated that protection against
fraud and late fees would be an attractive incentive in encouraging
them to adopt the service. Although they voice concerns about
fraud, online consumers said they have continued to pay their bills
electronically. According to the survey, the volume of bill
payments made at consolidated sites, primarily banks, increased 24
percent from June 2004 to March 2005. The bank branch was cited as
an important initial source of information among consumers who are
already paying their bills at a consolidated service, with 25
percent naming the branch as the most influential source of
information when they decided to enroll. Why do consumers choose an
electronic billing and payment service? The CheckFree survey
examined the reasons people choose to pay bills at a consolidated
site and determined that the leading benefits are: - Convenience --
27 percent of consumers stated the most important benefit was
saving the paper, stamps and hassle of paying bills by check, while
17 percent stated that paying online was the easiest way to pay
bills. - Speed -- 13 percent of consumers stated the most important
benefit was that it is faster than paying by check. - Control -- 9
percent of consumers stated the most important benefit was the
ability to ensure bills are paid on time as specified by the
consumer. The Value of Electronic Bills Electronic bills (e-bills)
contain the same information as a typical paper bill and are
delivered directly to a consumer's consolidated bill pay account or
a biller direct website. Of all online consumers in the study,
consolidated users who receive e-bills at the same site where they
pay multiple bills are the most satisfied customers: - 60 percent
of consolidated users with e-bill rate themselves as very satisfied
with online banking, versus 55 percent of consolidated users
without e-bill and 52 percent of consumers who use online banking
but do not pay bills online. - E-bill users are much more likely to
recommend their consolidated service to their friends and family
than consolidated users not taking advantage of e-bills.
Consolidated users with e-bill made almost 80 percent more
recommendations in the three months prior to the survey than
consolidated users without e-bill (2.5 recommendations vs. 1.4
recommendations). E-bill users also ranked the reasons they like
both receiving and paying bills online via e-bill as: - E-bill
makes sure the bill is paid on time (28 percent) - Convenience,
just click and pay (24 percent) - Email reminders are available (18
percent) - Ensures I never misplace a bill (6 percent) - Makes
budgeting easier (6 percent) - Helps the environment by minimizing
paper (6 percent) Heavy Users of Online Financial Services
According to the CheckFree survey, users of a consolidated bill
payment service are more likely to use multiple banking services at
financial institutions than non-users. A higher percentage of
consolidated users have checking, savings and money market
accounts, and car, personal/student and home equity loans with
these institutions. Sixty-two percent of consolidated users
indicated they are less likely to switch banks due to their
experience with the service. Consolidated users also tend to use
other cost-effective online banking channels: - 58 percent of
consolidated users also receive monthly electronic statements,
versus 46 percent of customers who do not use consolidated. - 58
percent of consolidated users also use online customer service,
versus 47 percent of customers who do not use consolidated. - 36
percent of consolidated users have signed up for email alerts,
versus 17 percent of customers who do not use consolidated. Matt
Lewis will highlight the use of consumer research, including
CheckFree's Consumer Billing and Payment Trends study, during a
joint presentation with Lawrence Baxter, Chief e-Commerce Officer,
Wachovia Bank, at the BAI Retail Delivery Conference on November
17. The topic of the presentation is "Responding to the Voice of
the Customer." About CheckFree (http://www.checkfreecorp.com/)
Founded in 1981, CheckFree Corporation (NASDAQ:CKFR) provides
financial electronic commerce services and products to
organizations around the world. CheckFree Electronic Commerce
solutions enable thousands of financial services providers and
billers to offer their customers the convenience of receiving and
paying their household bills online or in person through retail
outlets. CheckFree Investment Services provides a broad range of
investment management solutions and outsourced services to
thousands of financial services organizations, which manage more
than $1.2 trillion in assets. CheckFree Software develops, markets
and supports software applications that are used by financial
institutions to process more than two-thirds of the 12 billion
Automated Clearing House transactions in the United States. The
division also provides global trade processing, reconciliation,
financial messaging, compliance and electronic billing and
statement software to hundreds of organizations across the globe.
DATASOURCE: CheckFree Corporation CONTACT: Media, Judy DeRango
Wicks, +1-678-375-1595, or , or Investors, Tina Moore,
+1-678-375-1278, or , both of CheckFree Corporation Web site:
http://www.checkfreecorp.com/
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