CheckFree and Schwartz Communications Win PRSA Silver Anvil Award
14 Junho 2004 - 11:07AM
PR Newswire (US)
CheckFree and Schwartz Communications Win PRSA Silver Anvil Award
Second Time in Three Years the Companies Have Won in the Consumer
Technology Category ATLANTA and WALTHAM, Mass., June 14
/PRNewswire/ -- Schwartz Communications, Inc., one of the nation's
leading public relations agencies focused on high-tech, medical
technology and biotechnology companies, today announced that
CheckFree Corporation (NASDAQ:CKFR) and Schwartz have received a
2004 Silver Anvil Award, the highest honor in the public relations
industry. Sponsored by the Public Relations Society of America
(PRSA), the Silver Anvil Award recognizes the best public relations
practices of the past year with an award that signifies the
profession's role in forging public opinion. The award recognized
CheckFree and Schwartz for planning and executing the year's best
consumer technology campaign, which educated consumers on the
benefits of viewing and paying bills online. The campaign was
selected from among a field of more than 600 entries in a variety
of categories by a panel of public relations industry experts. This
is the second time in three years the companies have won the Silver
Anvil for the "Marketing Consumer Services: Technology" category.
CheckFree is a provider of financial electronic commerce services
and products, and delivers market-leading electronic billing and
payment services through more than 1,200 financial service
providers across the United States. CheckFree's goal was to
accelerate behavior change in moving household bill viewing and
payment behavior from paper to electronic. Among its components,
the campaign addressed consumer misconceptions and targeted women,
who pay the majority of bills in a household, with the benefits of
viewing and paying bills online. CheckFree and Schwartz conducted a
multi-pronged campaign that focused on related experts, and
utilized seminars, market research on the attitudes of prospective
online bill payers, breaking industry analyst research, and media
relations that linked national and local reporters with CheckFree's
business customers, including banks, brokerage firms, credit
unions, portals, personal financial software providers and billers.
As the year progressed, analyst firms reported that electronic
billing and payment was among the fastest growing Internet
applications. CheckFree grew its subscriber base from eight million
to more than 12 million -- an increase of 50 percent during the
campaign period. Media relations contributed to this growth,
generating more than 100 feature articles, with a combined
circulation exceeding 240 million, as well as coverage by top
morning TV, radio programs and online media. "CheckFree addressed
the mainstream consumers' most frequent questions and concerns, and
communicated benefits such as convenience, control and guaranteed
protections that are in place when they view and pay bills online
at a trusted financial services site," said Judy DeRango Wicks,
APR, CheckFree's vice president of corporate communications.
"CheckFree and Schwartz made category information available to
reporters and linked them with our partners, including banks,
brokerage firms, credit unions, portals, personal financial
software companies and billers. This was an industry-wide effort,
and we are proud to be recognized by PRSA, along with our agency
team at Schwartz Communications, for the success of this campaign."
"The PRSA Silver Anvil Award serves as a benchmark for identifying
strategic public relations campaigns that produce quantifiable
results and highlights the profession's role in forging public
opinion. We are very proud to be recognized for helping to execute
one of the year's most successful consumer technology public
relations campaigns," said Steve Schwartz, president of Schwartz
Communications. "The receipt of the agency's second Silver Anvil
Award in three years for its work on behalf of CheckFree reflects
the exceptional work of our staff and the marketing leadership of a
great client." The PRSA's Silver Anvil Awards competition has grown
steadily in scope and stature since its inception in 1946. The
Silver Anvil is annually awarded to public relations practitioners
who, in the judgment of their peers, have successfully addressed a
contemporary issue with exemplary professional skill, creativity
and resourcefulness. Silver Anvil Awards recognize complete
programs incorporating sound research, planning, execution and
evaluation. The awards ceremony, held in New York, represents the
highest standards of performance in the public relations
profession. About Schwartz Communications, Inc. Founded by the
husband-wife team of Steve and Paula Mae Schwartz in 1990, Schwartz
Communications, Inc. is the premier public relations agency for
technology and healthcare. With offices in Waltham, Mass., and San
Francisco, Calif., Schwartz currently represents such innovative
companies as Autonomy; Blue Martini; CheckFree; Cyberonics, Inc.;
CYTYC Corporation; Gateway; MapInfo; Philips Medical Systems,
Cardiac Resuscitation; Progress Software; Proxima Therapeutics;
Sanctum; TruSecure Corporation; and Wright Medical Group, Inc.
About CheckFree (http://www.checkfree.com/) CheckFree (NASDAQ:CKFR)
is a provider of financial electronic commerce services and
products. Founded in 1981 and celebrating its 23rd year in e-
commerce, CheckFree is comprised of three divisions: Electronic
Commerce, Software, and Investment Services. CheckFree launched the
first fully integrated electronic billing and payment solution in
1997. In the quarter ended March 31, 2004, more than 13 million
consumers initiated online payments through services offered by
CheckFree's Electronic Commerce division. Electronic billing and
payment is available through more than a thousand financial
services organizations, including banks, brokerage firms, Internet
portals and personal financial management (PFM) software. At these
sites, consumers are able to electronically receive and pay
essentially all the bills most common to a U.S. household.
CheckFree delivers 22.5 million e-bills each quarter. CheckFree
Investment Services provides a broad range of investment management
services to thousands of financial institutions nationwide. The
division's clients manage nearly 1.5 million portfolios totaling
more than $900 billion in assets. CheckFree's Software division
provides solutions through three operating units: CheckFree ACH
Solutions, CheckFree Financial and Compliance Solutions (CFACS),
and CheckFree i-Solutions. CheckFree ACH Solutions provides
software and services that are used to process more than two-thirds
of the nation's nine billion Automated Clearing House payments,
while CFACS provides reconciliation, financial messaging, workflow
and compliance software and services to more than 600 organizations
in the banking, brokerage, investment management, insurance and
credit card industries, among others. CheckFree i-Solutions is the
leading provider of e- billing and e-statement software and
services for both business-to-consumer and business-to-business
applications. Contact: Mark McClennan Schwartz Communications, Inc.
(781) 684-0770 DATASOURCE: Schwartz Communications, Inc. CONTACT:
Mark McClennan of Schwartz Communications, Inc., +1-781-684-0770,
Web site: http://www.checkfree.com/ http://www.schwartz-pr.com/
Copyright
Checkfree Corp (MM) (NASDAQ:CKFR)
Gráfico Histórico do Ativo
De Jun 2024 até Jul 2024
Checkfree Corp (MM) (NASDAQ:CKFR)
Gráfico Histórico do Ativo
De Jul 2023 até Jul 2024