Joe's Jeans Announces Launch of a New Brand Exclusive to Macy's
29 Fevereiro 2012 - 8:00AM
Marketwired
After more than a decade as a premium denim leader, Joe's Jeans
Inc. (NASDAQ: JOEZ) announces the launch of a new brand, else™, to
be sold exclusively at Macy's. With price points starting at $68,
else™ was created to reach young women who are looking for a
premium denim-like product at a more affordable price.
Macy's has dedicated space in its Impulse departments in 140
stores throughout the U.S. to showcase the else™ brand. The new
line will also be available at macys.com. The else™ product
offering, which includes five staple denim fits: skinny, boot cut,
cropped, boyfriend and a cuffed short, will be rolling out at
Macy's over the next two weeks.
Marc Crossman, President and CEO of Joe's Jeans Inc., commented,
"We are thrilled to be partnering with such a distinguished
American institution. We look forward to an exciting and expansive
business venture and the opportunity to create a unique product
offering for the Macy's customer."
The else™ target customer is described as between the ages of 18
and 25 years old with a strong sense of self and fashion. Joe
Dahan, Creative Director and Founder of Joe's Jeans Inc., oversees
the design of else™ with a newly created design team working in
collaboration with Macy's.
"We are excited to work with Joe's Jeans to continue to bring
our customer the latest in denim fashion by an industry leader with
a long-standing commitment to fit and quality," said Tim Baxter,
Senior Vice President of Macy's Women's Division. Mr. Baxter
continued, "else™ offers innovative products at an affordable price
for our young, fashion-forward customers who will love this
brand."
About Joe's Jeans Inc.
Joe's Jeans Inc. designs, produces and sells apparel and
apparel-related products to the retail and premium markets under
the Joe's® brand and related trademarks. In addition, the Company
has introduced the else™ line for exclusive sale at Macy's. More
information is available at the company website at
www.joesjeans.com.
This release contains forward-looking statements within the
meaning of the safe harbor provision of the Private Securities
Litigation Reform Act of 1995, as amended. The matters discussed in
this document involved estimates, projections, goals, forecasts,
assumptions, risks and uncertainties that could cause actual
results or outcomes to differ materially from those expressed in
the forward-looking statements. All statements in this news release
that are not purely historical facts are forward-looking
statements, including statements containing the words "intend,"
"believe," "estimate," "project," "expect" or similar expressions.
Any forward-looking statement inherently involves risks and
uncertainties that could cause actual results to differ materially
from the forward-looking statements. Factors that would cause or
contribute to such differences include, but are not limited to: the
risk that the Company will be unsuccessful in gauging fashion
trends and changing customer preferences; continued acceptance of
the Company's brands in the marketplace; successful implementation
of any growth or strategic plans; the risk that changes in general
economic conditions, consumer confidence, or consumer spending
patterns will have a negative impact on the Company's financial
performance or strategies; the highly competitive nature of the
Company's business in the United States and internationally and its
dependence on consumer spending patterns, which are influenced by
numerous other factors; the Company's ability to respond to the
business environment and fashion trends; effective inventory
management; the level of the Company's cash flows, which will be
impacted by the level of consumer spending and retailer and
consumer acceptance of its products; the ability to generate
positive cash flow from operations; competitive factors, including
the possibility of major customers sourcing product overseas in
competition with our products; the risk that acts or omissions by
the company's third party vendors could have a negative impact on
the company's reputation; a possible oversupply of denim in the
marketplace; and other risks. The Company discusses certain of
these factors more fully in its additional filings with the SEC,
including its last annual report on Form 10-K and quarterly report
on Form 10-Q filed with the SEC, and this release should be read in
conjunction with those reports, together with all of the Company's
other filings, including current reports on Form 8-K, made with the
SEC through the date of this release. The Company urges you to
consider all of these risks, uncertainties and other factors
carefully in evaluating the forward-looking statements contained in
this release.
Any forward-looking statement is based on information current as
of the date of this document and speaks only as of the date on
which such statement is made, and the Company undertakes no
obligation to update these statements to reflect events or
circumstances after the date on which such statement is made.
Readers are cautioned not to place undue reliance on
forward-looking statements.
Contact: Joe's Jeans Inc. Alejandra Dibos
alejandra@joesjeans.com (Press) Hamish Sandhu 323-837-3700 x 304
(Investor Relations)
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