NEW YORK, March 1, 2016 /PRNewswire/ -- Robert Graham,
the American-based eclectic fashion house, announced today the
launch of three new men's blended essences – rebelling against the
establishment by breaking the rules of fragrance.
Instead of creating the expected Eau de Toilette or Eau de
Parfum fragrance, master perfumers have blended the finest raw
ingredients at their optimal levels to create a whole new category.
These blended essences are the product of a singular blending and
aging process that yield a flight of rich and expressive
scents.
Robert Stock, Founder of Robert
Graham, was inspired by the rare craftsmanship of blended spirits
for the brand's first foray into the world of men's fragrance.
"Men are so attached to rare and collectible spirits, they're a
part of his life. We created the fragrances and the decanters as
something men can relate to – an artful bottle he would want to
keep to decorate his desk, study or book shelves," remarks
Robert Stock.
Robert Graham
Courage. A smooth top note of classic Vodka Citron
merges with fresh Bergamot and is finished with subtle Smoky Guaiac
Wood. The Pilote de Course cap was inspired by the original bust
created in the 1920s by legendary sculptor Francois Pimienta.
Robert Graham Valour. Walks the line
between fresh and sybaritic, mixing top notes including Clary Sage,
Coffee Santos and Amber Wood. The
English bulldog cap wears a hand-painted purple bow tie
representing the staunch, steadfast and spirted nature of the
bulldog.
Robert Graham Fortitude. Deep, rich and almost
mystical, born of alchemy and the exotic, Robert Graham Fortitude
has an overly sensual top note of Tobacco Absolute with secondary
notes of Patchouli and Tonka Bean.
The horned ram's head cap features green Swarovski crystal eyes,
and a steampunk gear base.
Captured in prismatic, finely crafted Italian glass decanters
with fabric labels inspired by archived Robert Graham prints –
these blended essences are designed to be displayed and
discussed.
The three blended essences retail for $295 (250ml) and $125 (100ml) premiering exclusively
March 1st 2016 at
Bloomingdale's and
www.bloomingdales.com. The collection will also be available at
Robert Graham stores and www.robertgraham.us
ABOUT ROBERT GRAHAM
Robert Graham, a wholly owned subsidiary of Differential Brand
Group (NASDAQ: DFBG), is an American-based company born in 2001.
Since its launch, Robert Graham has been providing sophisticated,
eclectic style to the fashion market with an intention of inspiring
a global movement. Robert Graham received the 2014 "Menswear Brand
of the Year" award from the American Apparel & Footwear
Association. Robert Graham now operates freestanding stores in 30
locations nationwide. The brand also sells at luxury department
stores and boutiques, and it has showrooms located in New York City, Los
Angeles, Dallas,
Toronto, Montreal, and Vancouver (www.robertgraham.us). Robert Graham
is the essence of 'American Eclectic.'
ABOUT BUTTERFLY BEAUTY LLC
Butterfly Beauty, a wholly
owned subsidiary of Batallure Beauty, develops, markets and
globally distributes a portfolio of Prestige Beauty Brands. The
current brands included in the Butterfly Beauty portfolio are
Elizabeth and James, Derek Lam and
Robert Graham. (www.butterflybeautyllc.com)
Photo - http://photos.prnewswire.com/prnh/20160301/339048
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/robert-graham-breaks-new-fragrance-category-with-three-mens-blended-essences-300228609.html
SOURCE Robert Graham