LOS ANGELES, March 14, 2017 /PRNewswire/ -- Leading denim and
lifestyle retailer Hudson Jeans today launched a strategic
marketing collaboration with Paramount Pictures and DreamWorks
Pictures' in tandem with its upcoming release of the highly
anticipated film Ghost in the Shell, in theaters
March 31. This exclusive fashion
partnership represents the largest and most innovative of its kind
for Hudson Jeans, whose DNA aligns with the edgy futuristic designs
and empowering themes of the film.
One of the most iconic and prominent leaders in the high-end
denim world, Hudson Jeans CEO Peter
Kim explains, "This is a dark, sexy, dangerous movie filled
with incredible visual themes. It's the perfect vehicle for Hudson
to further engage our customers through the emotionally charged
medium of storytelling."
On March 1, Hudson Jeans opened a
two-month window on a special capsule collection inspired by the
new movie. The Hudson Jeans Ghost in the Shell collection
embodies the dark dystopic future world of Ghost in the
Shell, with 22 women's and men's pieces including distressed
denim, military cargo pants and bomber jackets. This limited-time
collection is available exclusively through HudsonJeans.com, which
will be relaunched as a fresh, dynamic, integrated shopping
experience on March 15.
"We're thrilled to be working with the Hudson Jeans team,
creative leaders in the denim fashion space," said LeeAnne Stables, President of Worldwide
Marketing Partnerships and Licensing for Paramount Pictures. "This
Ghost in the Shell collection uniquely leverages the
beautifully stylized design themes from the film, and with the
accompanying marketing campaign, it will build further excitement
for the film with audiences."
In partnership with Paramount, Hudson will be activating online
ticket contests and an enter-to-win sweepstakes with an
extraordinary grand prize: $1,000
worth of Hudson Jeans and two tickets to Ghost in the
Shell.
Releasing in theaters March 31,
Ghost in the Shell takes place in the near future, and
follows Major (Scarlett Johansson)
who is the first of her kind: a human saved from a terrible crash,
who is cyber-enhanced to be a perfect soldier devoted to stopping
the world's most dangerous criminals. When terrorism reaches a new
level that includes the ability to hack into people's minds and
control them, Major is uniquely qualified to stop it. As she
prepares to face a new enemy, Major discovers that she has been
lied to: her life was not saved, it was stolen. She will stop at
nothing to recover her past, find out who did this to her and stop
them before they do it to others. Based on the internationally
acclaimed Japanese Manga, "The Ghost in the Shell."
"With Ghost in the Shell, we are thrilled to undertake
our largest film collaboration," said Hudson Chief Digital Officer
Tim Scully. "This
innovative marketing program is a key component
of Hudson's entertainment integration strategy."
About Hudson Jeans/ Differential Brands Group
Inc.
Hudson Jeans designs, produces and sells fashion denim,
apparel and apparel-related products to the retail and premium
markets under the Hudson brand and related trademarks. An original
pioneer in the premium denim category, melding the legacy of
British cool with the spirit of California casual, Hudson has expanded into a
broader lifestyle brand and is currently celebrating its 15th
anniversary. In September 2015,
Hudson Jeans merged with Robert
Graham and Swims to become the publicly traded Differential
Brands Group Inc. (NASDAQ:DFBG). Visit the website at
www.hudsonjeans.com.
About Paramount Pictures Corporation
Paramount
Pictures Corporation (PPC), a global producer and distributor of
filmed entertainment, is a unit of Viacom, a leading content
company with prominent and respected film, television and digital
entertainment brands. Paramount controls a collection of some of
the most powerful brands in filmed entertainment, including
Paramount Pictures, Paramount Animation, Paramount Television,
Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films,
and Nickelodeon Movies. PPC operations also include Paramount Home
Media Distribution, Paramount Pictures International, Paramount
Licensing Inc., and Paramount Studio Group.
About Ghost in the Shell
Paramount Pictures,
DreamWorks Pictures and Reliance Entertainment present Ghost in
the Shell, based on the famous Kodansha Comics manga series
written and illustrated by Shirow
Masamune. The film is produced by Avi Arad, p.g.a., Ari
Arad, p.g.a., Steven Paul and
Michael Costigan. Tetsu Fujimura, Mitsuhisa Ishikawa, Jeffrey Silver and Yoshinobu Noma executive
produce. Based on the comic THE GHOST IN THE SHELL by Shirow Masamune. Screenplay by Jamie Moss and William
Wheeler and Ehren Kruger.
Directed by Rupert Sanders.
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SOURCE Hudson Jeans