Differential Brands Group Announces Largest Brand Extension in Robert Graham’s History, Signs New Licensees in Eyewear, Foo...
03 Abril 2018 - 7:00AM
Business Wire
Licensing Partners Komar, Nouveau Eyewear,
Prodigy Brands, and Royal Heritage Home Reflect Company’s Strategic
Focus on Expanding Robert Graham’s Lifestyle Offering
Differential Brands Group Inc. (NASDAQ: DFBG), a portfolio of
global consumer brands comprised of Hudson Jeans, Robert Graham and
SWIMS, today announced that Robert Graham has embarked on its
largest brand extension in the company’s history. These four new
licensees, and two license extension partners, will help drive
Robert’s Graham brand awareness and profitability through 2018 and
beyond.
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“We are thrilled to announce these new best-in-class
partnerships that will continue to create luxury products and
strengthen the brand’s footprint domestically,” said Michael
Buckley, Chief Executive Officer of Differential Brands Group Inc.,
parent company of Robert Graham.
“As we continue bringing the Robert Graham luxury DNA and
lifestyle to new classifications for men, women, and other passion
points in which our Collectors engage, we look forward to expanding
our reach in the U.S. and beyond,” added Andrew Berg, President of
Robert Graham.
The new license partners for Robert Graham
include:
- Prodigy Brands, a luxury
footwear company, for the design, manufacturing, marketing, and
distribution of men’s footwear starting Spring 2018;
- Nouveau Eyewear, a luxury
manufacturer of eyeglass frames and optics, for the design,
manufacturing, marketing, and distribution of ophthalmic eyewear
and sunglasses starting Spring 2018;
- Royal Heritage Home, a
distinguished home textile company, for the design, manufacturing,
marketing, and distribution of a home furnishings collection to
include: sheets, comforters, duvets, and decorative pillows
starting Fall 2018; and
- Komar, an industry leader
specializing in sleepwear, loungewear, intimates, for the design,
manufacturing, marketing, and distribution of men’s and women’s
underwear, sleepwear, loungewear, women’s intimate apparel and
daywear starting Spring 2019.
Seth Morris, President of the Star Garment Group Division of
Komar, commented, “Our brand experience brings a deep expertise in
design, sourcing and manufacturing for the men’s and women’s
loungewear/sleepwear/intimates and underwear marketplace. Robert
Graham’s brand personality will shine through in the most
unexpected of ways, just as their Collectors continue to see every
day from the brand. We have an incredible canvas to tell many
stories here together.”
"Royal Heritage Home is very excited by our new venture with
Robert Graham,” said Jeffrey Tauber, CEO of Royal Heritage Home.
“From the start, we recognized the potential of translating the
brand’s extensive, modern design legacy into home products. I have
admired the brand for years and I am a true ‘collector’ of their
pieces.”
In addition to these four new partners, RGA
Leatherworks has signed a long-term extension to continue
producing men’s small leather goods, accessories and bags, and
British Apparel Collection will continue to produce hosiery.
Robert Graham also produces fragrances with Batallure Beauty and
headwear with Henschel Hat Company.
ABOUT DIFFERENTIAL BRANDS GROUP
Differential Brands Group Inc. (NASDAQ:DFBG) is a platform that
focuses on branded operating companies in the premium apparel,
footwear and accessories sectors. Our focus is on organically
growing our brands through a global, omni-channel distribution
strategy while continuing to seek opportunities to acquire
accretive, complementary, premium brands.
Our current brands are Hudson®, a designer and marketer of
women's and men's premium, branded denim and apparel, Robert
Graham®, a sophisticated, eclectic apparel and accessories brand
seeking to inspire a global movement, and SWIMS®, a Scandinavian
lifestyle brand best known for its range of fashion-forward,
water-friendly footwear, apparel and accessories. For more
information, please visit Differential's website
at: www.differentialbrandsgroup.com.
Robert Graham sells its luxury lifestyle collection to leading
department stores such as Bloomingdales, Neiman Marcus, Nordstrom
and Saks, over 500 luxury specialty stores in North America and
through its own Robert Graham stores.
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version on businesswire.com: https://www.businesswire.com/news/home/20180403005351/en/
Differential Brands Group Investor
Relations:Bob Ross, Chief Financial
Officer323.558.5115orRobert Graham
Marketing:Sophia
Manata646.625.5123smanata@robertgraham.usorRobert Graham Media Relations:Naomi
Holland646.625.5124nholland@robertgraham.us
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