Move, Inc. Provides Key Insight into Mover Spending Habits
16 Outubro 2006 - 10:05AM
Business Wire
A recent survey conducted by Move, Inc. (NASDAQ:MOVE) reveals that
homebuyers and renters in the pre- and post-move cycle spend
approximately $170 billion annually on move-related products and
services. Move�s 2006 Mover Survey examined nearly 40 purchase
categories and found that, in the months surrounding a move, the
average household spends nearly $9,000 on products and services
that are linked directly to the move. Approximately half of the
moving-related expenditures are spent on a variety of household
goods and services, including home decorating, improvement and
repair. Movers spend 60 percent more on such purchases than
non-movers. The rest of the moving-related expenditures are spent
when switching to new merchants for services like banking, cable or
satellite TV, telephone service and Internet access. Movers also
switch to new grocery stores, insurance companies, auto mechanics
and pharmacies. The study also analyzed the consumer timeline for
purchasing move-related products and services. Move found that many
buying decisions were clustered around the two weeks immediately
before and immediately after a move. The majority of people
surveyed reported purchasing major appliances, home electronics,
furniture, window treatments, bedding and linens, as well as home
repair, lawn and garden and pest control supplies, within the first
two weeks of moving in. In addition to surveying thousands of
consumers, Move spoke to home improvement retailers, utilities
providers, general retailers and other companies with the most to
gain from the mover market. Move found that many companies whose
products and services are fundamental to the move do not target
consumers at critical decision-making points in the move cycle. In
fact, most of these companies market to a mass audience versus a
targeted reach, ignoring a segment of the market that could offer a
significant return on their investment. �We learned that while many
companies recognize the high value of the mover, they tend to focus
on mass reach rather than on targeted campaigns,� said Prem Luthra,
senior vice president of Move�s Consumer Media Services division.
�Around the move cycle, we tend to see brand loyalties diminishing
as consumers look to new brands to meet their needs. Move offers
advertisers a unique opportunity to reach this large, valuable
audience directly and influence consumers� purchasing decisions at
just the right time.� Move is an industry leader in helping
advertisers reach consumers and has decades of experience with the
mover market. Since 1928, Move�s Welcome Wagon division has been
introducing homebuyers to their new neighbors and local merchants.
Realtor.com, which is also part of Move, has been one of the
most-visited real estate-related Web sites for the last 10 years.
Today, Move connects millions of consumers each month with the
information, tools, recommendations and professionals they need to
make the moving experience easier and less stressful. For
additional information, visit http://www.move.com. ABOUT MOVE, INC.
Move, Inc. (NASDAQ:MOVE), the world�s largest moving community,
provides homebuyers and renters with the real estate and community
information, and professional connections they need before, during
and after a move. The Company operates Move.com�
(http://www.move.com), the most comprehensive real estate search
site for rentals and homes to buy and REALTOR.com�
(http://www.realtor.com), the official Web site of the National
Association of REALTORS�. Move also operates Welcome Wagon�
(http://www.welcomewagon.com), a 78-year old neighborhood expert
that provides new movers with valuable and comprehensive
information about businesses and professionals in their new
communities. Move.com is the official new homes Web site of the
National Association of Home Builders. Move also operates
Moving.com (http://www.moving.com), SeniorHousingNet�
(http://www.seniorhousingnet.com), TOP PRODUCER� Systems
(http://www.homeinsight.com), FactoryBuiltHousing.com
(http://www.factorybuilthousing.com) and Home Plans
(http://www.homeplans.com). On the Net: http://investor.move.com.
This press release may contain forward-looking statements,
including information about management�s view of Move�s future
expectations, plans and prospects, within the safe harbor
provisions under The Private Securities Litigation Reform Act of
1995. These statements involve known and unknown risks,
uncertainties and other factors which may cause the results of
Move, its subsidiaries, divisions and concepts to be materially
different than those expressed or implied in such statements. These
risk factors and others are included from time to time in documents
Move files with the Securities and Exchange Commission, including
but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other
unknown or unpredictable factors also could have material adverse
effects on Move�s future results. The forward-looking statements
included in this press release are made only as of the date hereof.
Move cannot guarantee future results, levels of activity,
performance or achievements. Accordingly, you should not place
undue reliance on these forward-looking statements. Finally, Move
expressly disclaims any intent or obligation to update any
forward-looking statements to reflect subsequent events or
circumstances. A recent survey conducted by Move, Inc.
(NASDAQ:MOVE) reveals that homebuyers and renters in the pre- and
post-move cycle spend approximately $170 billion annually on
move-related products and services. Move's 2006 Mover Survey
examined nearly 40 purchase categories and found that, in the
months surrounding a move, the average household spends nearly
$9,000 on products and services that are linked directly to the
move. Approximately half of the moving-related expenditures are
spent on a variety of household goods and services, including home
decorating, improvement and repair. Movers spend 60 percent more on
such purchases than non-movers. The rest of the moving-related
expenditures are spent when switching to new merchants for services
like banking, cable or satellite TV, telephone service and Internet
access. Movers also switch to new grocery stores, insurance
companies, auto mechanics and pharmacies. The study also analyzed
the consumer timeline for purchasing move-related products and
services. Move found that many buying decisions were clustered
around the two weeks immediately before and immediately after a
move. The majority of people surveyed reported purchasing major
appliances, home electronics, furniture, window treatments, bedding
and linens, as well as home repair, lawn and garden and pest
control supplies, within the first two weeks of moving in. In
addition to surveying thousands of consumers, Move spoke to home
improvement retailers, utilities providers, general retailers and
other companies with the most to gain from the mover market. Move
found that many companies whose products and services are
fundamental to the move do not target consumers at critical
decision-making points in the move cycle. In fact, most of these
companies market to a mass audience versus a targeted reach,
ignoring a segment of the market that could offer a significant
return on their investment. "We learned that while many companies
recognize the high value of the mover, they tend to focus on mass
reach rather than on targeted campaigns," said Prem Luthra, senior
vice president of Move's Consumer Media Services division. "Around
the move cycle, we tend to see brand loyalties diminishing as
consumers look to new brands to meet their needs. Move offers
advertisers a unique opportunity to reach this large, valuable
audience directly and influence consumers' purchasing decisions at
just the right time." Move is an industry leader in helping
advertisers reach consumers and has decades of experience with the
mover market. Since 1928, Move's Welcome Wagon division has been
introducing homebuyers to their new neighbors and local merchants.
Realtor.com, which is also part of Move, has been one of the
most-visited real estate-related Web sites for the last 10 years.
Today, Move connects millions of consumers each month with the
information, tools, recommendations and professionals they need to
make the moving experience easier and less stressful. For
additional information, visit http://www.move.com. ABOUT MOVE, INC.
Move, Inc. (NASDAQ:MOVE), the world's largest moving community,
provides homebuyers and renters with the real estate and community
information, and professional connections they need before, during
and after a move. The Company operates Move.com(TM)
(http://www.move.com), the most comprehensive real estate search
site for rentals and homes to buy and REALTOR.com(R)
(http://www.realtor.com), the official Web site of the National
Association of REALTORS(R). Move also operates Welcome Wagon(R)
(http://www.welcomewagon.com), a 78-year old neighborhood expert
that provides new movers with valuable and comprehensive
information about businesses and professionals in their new
communities. Move.com is the official new homes Web site of the
National Association of Home Builders. Move also operates
Moving.com (http://www.moving.com), SeniorHousingNet(TM)
(http://www.seniorhousingnet.com), TOP PRODUCER(R) Systems
(http://www.homeinsight.com), FactoryBuiltHousing.com
(http://www.factorybuilthousing.com) and Home Plans
(http://www.homeplans.com). On the Net: http://investor.move.com.
This press release may contain forward-looking statements,
including information about management's view of Move's future
expectations, plans and prospects, within the safe harbor
provisions under The Private Securities Litigation Reform Act of
1995. These statements involve known and unknown risks,
uncertainties and other factors which may cause the results of
Move, its subsidiaries, divisions and concepts to be materially
different than those expressed or implied in such statements. These
risk factors and others are included from time to time in documents
Move files with the Securities and Exchange Commission, including
but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other
unknown or unpredictable factors also could have material adverse
effects on Move's future results. The forward-looking statements
included in this press release are made only as of the date hereof.
Move cannot guarantee future results, levels of activity,
performance or achievements. Accordingly, you should not place
undue reliance on these forward-looking statements. Finally, Move
expressly disclaims any intent or obligation to update any
forward-looking statements to reflect subsequent events or
circumstances.
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