A recent survey conducted by Move, Inc. (NASDAQ:MOVE) reveals that homebuyers and renters in the pre- and post-move cycle spend approximately $170 billion annually on move-related products and services. Move�s 2006 Mover Survey examined nearly 40 purchase categories and found that, in the months surrounding a move, the average household spends nearly $9,000 on products and services that are linked directly to the move. Approximately half of the moving-related expenditures are spent on a variety of household goods and services, including home decorating, improvement and repair. Movers spend 60 percent more on such purchases than non-movers. The rest of the moving-related expenditures are spent when switching to new merchants for services like banking, cable or satellite TV, telephone service and Internet access. Movers also switch to new grocery stores, insurance companies, auto mechanics and pharmacies. The study also analyzed the consumer timeline for purchasing move-related products and services. Move found that many buying decisions were clustered around the two weeks immediately before and immediately after a move. The majority of people surveyed reported purchasing major appliances, home electronics, furniture, window treatments, bedding and linens, as well as home repair, lawn and garden and pest control supplies, within the first two weeks of moving in. In addition to surveying thousands of consumers, Move spoke to home improvement retailers, utilities providers, general retailers and other companies with the most to gain from the mover market. Move found that many companies whose products and services are fundamental to the move do not target consumers at critical decision-making points in the move cycle. In fact, most of these companies market to a mass audience versus a targeted reach, ignoring a segment of the market that could offer a significant return on their investment. �We learned that while many companies recognize the high value of the mover, they tend to focus on mass reach rather than on targeted campaigns,� said Prem Luthra, senior vice president of Move�s Consumer Media Services division. �Around the move cycle, we tend to see brand loyalties diminishing as consumers look to new brands to meet their needs. Move offers advertisers a unique opportunity to reach this large, valuable audience directly and influence consumers� purchasing decisions at just the right time.� Move is an industry leader in helping advertisers reach consumers and has decades of experience with the mover market. Since 1928, Move�s Welcome Wagon division has been introducing homebuyers to their new neighbors and local merchants. Realtor.com, which is also part of Move, has been one of the most-visited real estate-related Web sites for the last 10 years. Today, Move connects millions of consumers each month with the information, tools, recommendations and professionals they need to make the moving experience easier and less stressful. For additional information, visit http://www.move.com. ABOUT MOVE, INC. Move, Inc. (NASDAQ:MOVE), the world�s largest moving community, provides homebuyers and renters with the real estate and community information, and professional connections they need before, during and after a move. The Company operates Move.com� (http://www.move.com), the most comprehensive real estate search site for rentals and homes to buy and REALTOR.com� (http://www.realtor.com), the official Web site of the National Association of REALTORS�. Move also operates Welcome Wagon� (http://www.welcomewagon.com), a 78-year old neighborhood expert that provides new movers with valuable and comprehensive information about businesses and professionals in their new communities. Move.com is the official new homes Web site of the National Association of Home Builders. Move also operates Moving.com (http://www.moving.com), SeniorHousingNet� (http://www.seniorhousingnet.com), TOP PRODUCER� Systems (http://www.homeinsight.com), FactoryBuiltHousing.com (http://www.factorybuilthousing.com) and Home Plans (http://www.homeplans.com). On the Net: http://investor.move.com. This press release may contain forward-looking statements, including information about management�s view of Move�s future expectations, plans and prospects, within the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors which may cause the results of Move, its subsidiaries, divisions and concepts to be materially different than those expressed or implied in such statements. These risk factors and others are included from time to time in documents Move files with the Securities and Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on Move�s future results. The forward-looking statements included in this press release are made only as of the date hereof. Move cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Move expressly disclaims any intent or obligation to update any forward-looking statements to reflect subsequent events or circumstances. A recent survey conducted by Move, Inc. (NASDAQ:MOVE) reveals that homebuyers and renters in the pre- and post-move cycle spend approximately $170 billion annually on move-related products and services. Move's 2006 Mover Survey examined nearly 40 purchase categories and found that, in the months surrounding a move, the average household spends nearly $9,000 on products and services that are linked directly to the move. Approximately half of the moving-related expenditures are spent on a variety of household goods and services, including home decorating, improvement and repair. Movers spend 60 percent more on such purchases than non-movers. The rest of the moving-related expenditures are spent when switching to new merchants for services like banking, cable or satellite TV, telephone service and Internet access. Movers also switch to new grocery stores, insurance companies, auto mechanics and pharmacies. The study also analyzed the consumer timeline for purchasing move-related products and services. Move found that many buying decisions were clustered around the two weeks immediately before and immediately after a move. The majority of people surveyed reported purchasing major appliances, home electronics, furniture, window treatments, bedding and linens, as well as home repair, lawn and garden and pest control supplies, within the first two weeks of moving in. In addition to surveying thousands of consumers, Move spoke to home improvement retailers, utilities providers, general retailers and other companies with the most to gain from the mover market. Move found that many companies whose products and services are fundamental to the move do not target consumers at critical decision-making points in the move cycle. In fact, most of these companies market to a mass audience versus a targeted reach, ignoring a segment of the market that could offer a significant return on their investment. "We learned that while many companies recognize the high value of the mover, they tend to focus on mass reach rather than on targeted campaigns," said Prem Luthra, senior vice president of Move's Consumer Media Services division. "Around the move cycle, we tend to see brand loyalties diminishing as consumers look to new brands to meet their needs. Move offers advertisers a unique opportunity to reach this large, valuable audience directly and influence consumers' purchasing decisions at just the right time." Move is an industry leader in helping advertisers reach consumers and has decades of experience with the mover market. Since 1928, Move's Welcome Wagon division has been introducing homebuyers to their new neighbors and local merchants. Realtor.com, which is also part of Move, has been one of the most-visited real estate-related Web sites for the last 10 years. Today, Move connects millions of consumers each month with the information, tools, recommendations and professionals they need to make the moving experience easier and less stressful. For additional information, visit http://www.move.com. ABOUT MOVE, INC. Move, Inc. (NASDAQ:MOVE), the world's largest moving community, provides homebuyers and renters with the real estate and community information, and professional connections they need before, during and after a move. The Company operates Move.com(TM) (http://www.move.com), the most comprehensive real estate search site for rentals and homes to buy and REALTOR.com(R) (http://www.realtor.com), the official Web site of the National Association of REALTORS(R). Move also operates Welcome Wagon(R) (http://www.welcomewagon.com), a 78-year old neighborhood expert that provides new movers with valuable and comprehensive information about businesses and professionals in their new communities. Move.com is the official new homes Web site of the National Association of Home Builders. Move also operates Moving.com (http://www.moving.com), SeniorHousingNet(TM) (http://www.seniorhousingnet.com), TOP PRODUCER(R) Systems (http://www.homeinsight.com), FactoryBuiltHousing.com (http://www.factorybuilthousing.com) and Home Plans (http://www.homeplans.com). On the Net: http://investor.move.com. This press release may contain forward-looking statements, including information about management's view of Move's future expectations, plans and prospects, within the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors which may cause the results of Move, its subsidiaries, divisions and concepts to be materially different than those expressed or implied in such statements. These risk factors and others are included from time to time in documents Move files with the Securities and Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on Move's future results. The forward-looking statements included in this press release are made only as of the date hereof. Move cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Move expressly disclaims any intent or obligation to update any forward-looking statements to reflect subsequent events or circumstances.
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