Move.com(TM) Launches ''How-to'' Guides: From First Time Home Buying to Finding Senior Housing
11 Abril 2007 - 10:03AM
Business Wire
Are you in the market to buy your first home but aren�t sure where
to start? Is that 1970s living room in desperate need of a makeover
but want some advice before breaking out the sledge hammer? Help is
just a mouse click away. Move.com�, operated by Move, Inc.
(NASDAQ:MOVE), the media leader in connecting consumers with the
when, where and how to move, has launched a series of �How-to�
Guides to help consumers navigate the often daunting waters of
first time home buying, remodeling and more. Consumers visiting the
Move.com Web site at http://www.move.com/guide will be able to
access four new How-to Guides, including the most requested areas
of: How to Buy Your First Home, How to Remodel, How to Find a
Rental, and How to Find Senior Housing. Move has tapped into its
vast library of information to assemble the most informative
articles, tools and advice from experts. The new How-to Guides take
the consumer step-by-step through the process with several examples
and articles fit for the individual�s needs. For instance, each
How-to Guide has five different tabs (DECIDE, LEARN, CHOOSE,
DETAILS, MOVE) and within each tab are different steps to learn
specifically more about the topic at hand. �These new tools harness
the breadth and depth of content we provide on Move.com, covering
every aspect of the moving process,� said Eric Thorkilsen,
president of Move-Related Services division of Move, Inc. �The
moving or upgrading process can be overwhelming and these Guides
break everything down into manageable, user-friendly steps that are
specifically detailed for the consumer�s needs.� Users will know
they are not alone. Each How-to Guide features an interactive blog
where they can ask questions, get moral support or just share their
personal experiences. Move has helped create this dialogue between
professionals and consumers to share stories about the pain or
success they have personally faced, with photos and encouragement
from fellow users. �Along with the professional advice that the new
How-to Guides offer, the companion blogs connect people going
through similar life events and offer an opportunity for them to
network throughout the process,� said Lisa Farris, chief marketing
officer of Move, Inc. �The blogs are a platform for our audience to
discuss key topics and we�re able to learn more about their needs
along the way,� continued Farris. The four Move How-to Guides are
just the beginning. In the coming months, Move will add several new
topics to grow this new Web site resource, including Moving Up �
Selling and Buying, Building Your Home, and Buying a Second Home.
ABOUT MOVE, INC. Move, Inc. (NASDAQ:MOVE), the media leader for the
when, where and how to move, provides homebuyers and renters with
the real estate and community information, and professional
connections they need before, during and after a move. The Company
operates Move.com� (http://www.move.com), the most comprehensive
real estate search site for rentals and homes to buy, and
REALTOR.com� (http://www.realtor.com), the official Web site of the
National Association of REALTORS�. Move also operates Welcome
Wagon� (http://www.welcomewagon.com), a 78-year old neighborhood
expert that provides new movers with valuable and comprehensive
information about businesses and professionals in their new
communities. Move.com is the official new homes Web site of the
National Association of Home Builders. Move also operates
Moving.com (http://www.moving.com), SeniorHousingNet�
(http://www.seniorhousingnet.com), TOP PRODUCER� Systems
(http://www.topproducer.com), FactoryBuiltHousing.com
(http://www.factorybuilthousing.com) and Home Plans
(http://www.homeplans.com). On the Net: http://investor.move.com.
This press release may contain forward-looking statements,
including information about management�s view of Move�s future
expectations, plans and prospects, within the safe harbor
provisions under The Private Securities Litigation Reform Act of
1995. These statements involve known and unknown risks,
uncertainties and other factors which may cause the results of
Move, its subsidiaries, divisions and concepts to be materially
different than those expressed or implied in such statements. These
risk factors and others are included from time to time in documents
Move files with the Securities and Exchange Commission, including
but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other
unknown or unpredictable factors also could have material adverse
effects on Move�s future results. The forward-looking statements
included in this press release are made only as of the date hereof.
Move cannot guarantee future results, levels of activity,
performance or achievements. Accordingly, you should not place
undue reliance on these forward-looking statements. Finally, Move
expressly disclaims any intent or obligation to update any
forward-looking statements to reflect subsequent events or
circumstances. For additional information, visit
http://www.move.com.
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