Cell Phones and PDAs Revolutionize How Consumers Find Homes on REALTOR.comREALTOR.com's new free and easy downloadable applicati
26 Julho 2007 - 10:03AM
Business Wire
REALTOR.com, the nation�s most comprehensive real estate network,
just launched the next generation real estate search technology,
REALTOR.com Mobile. With a free and easy downloadable application,
consumers and REALTORS� can now perform searches for real-estate
listings from their cell phone or PDA anytime, anywhere. To begin
using REALTOR.com Mobile, house hunters simply take their Windows
Mobile enabled cell phone or PDA, go to http://Mobile.Realtor.com,
download and install the application and they�re ready to begin
their search. �We developed REALTOR.com Mobile because more people
are using hand held devices to access information on the road,�
said REALTOR.com Senior Vice President, Product Development, Joe
DeTuno. �Through this new mobile technology, consumers now have
current listings with property details at their finger tips
whenever they want it.� Instead of cruising neighborhoods or
searching ads, consumers can now use REALTOR.com Mobile to search
for homes using criteria including city, state or zip codes, price
range, as well as number of bedrooms and bathrooms. If a
prospective home looks interesting and is close by, a simple touch
of the �Contact Details� feature connects the house hunter with the
listing agent or broker. �One of the more exciting elements of
REALTOR.com Mobile is the �Homes Near By� feature,� said
REALTOR.com President, Errol Samuelson. �If you�re walking or
driving through a neighborhood and see a �For Sale� sign, one click
of a button delivers a photo with all of the property details right
to you. With another quick click, you�re connected with the listing
agent or broker. There�s no waiting or wondering because you have
instant results. We think the mobility, immediacy and convenience
of REALTOR.com Mobile will revolutionize the way people search for
homes.� HOME PAGE FEATURES Similar to the Web site interface,
REALTOR.com Mobile features a user-friendly Home Page with several
new search and save options. The Homes Near By search feature
expands this locator function by searching for listings that meet
the selection criteria within a 10-mile range. The Find a Home
search option lets you search listings in a particular city/state
combination or zip code, with an additional filter allowing for
specifications such as number of beds, number of baths and price
range. Favorite listings can be stored in a Saved Items search
folders for future reference and comparison. To use the Homes Near
By feature, consumers need to be equipped with a GPS-enabled mobile
device that runs Window Mobile OS. MAPPING & DRIVING DIRECTIONS
To help find and view homes or neighborhoods, REALTOR.com Mobile
also offers maps and driving directions to each home for sale in
the area. Through this feature, house hunters can view the home on
a map, get driving directions and plot the most convenient route
for multiple homes, creating their own home tour. This feature
allows house hunters to save information and access it online or
offline. In addition, consumers can save the most commonly used
addresses such as home and office, as well as the most commonly
viewed listings, to avoid retyping or remembering previous
searches. REALTOR.com Mobile can be used with devices running
Windows Mobile 5.0 OS, including HP hw6965, HP hw6925, Palm Treo
700w (or Palm Treo 700wx), AT&T 8525 , Cingular 8125, O2 Xda
Stealth and Audiovox XV6700. ABOUT REALTOR.COM� REALTOR.com�,
�Where the world shops for real estate online��, is operated by
Move, Inc., and is the official Web site of the National
Association of REALTORS�. Ranked as the No. 1 homes-for-sale site,
REALTOR.com� currently offers potential home buyers access to
nearly four million property listings as well as the most brokers
and agents to contact. The site also provides REALTORS� and the
home sellers they represent with the Internet's largest real estate
marketplace, reaching more than 5.3 consumers in June 2007.[1]
Agents and companies have the power to customize the resources of
the REALTOR.com� Web site to maximize their brand and productivity.
The REALTOR.com� Web site (www.realtor.com) is operated by Move,
Inc. (NASDAQ:MOVE). REALTOR� and REALTOR.com� are registered
trademarks of the NATIONAL ASSOCIATION OF REALTORS�. REALTOR� is a
federally registered collective membership mark, which identifies a
real estate professional who is a Member of the NATIONAL
ASSOCIATION OF REALTORS� and subscribes to its strict Code of
Ethics. This press release may contain forward-looking statements,
including information about management�s view of Move�s future
expectations, plans and prospects, within the safe harbor
provisions under The Private Securities Litigation Reform Act of
1995. These statements involve known and unknown risks,
uncertainties and other factors which may cause the results of
Move, its subsidiaries, divisions and concepts to be materially
different than those expressed or implied in such statements. These
risk factors and others are included from time to time in documents
Move files with the Securities and Exchange Commission, including
but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other
unknown or unpredictable factors also could have material adverse
effects on Move�s future results. The forward-looking statements
included in this press release are made only as of the date hereof.
Move cannot guarantee future results, levels of activity,
performance or achievements. Accordingly, you should not place
undue reliance on these forward-looking statements. Finally, Move
expressly disclaims any intent or obligation to update any
forward-looking statements to reflect subsequent events or
circumstances. [1] comScore Media Metrix, June 2007
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