REALTORS(R) Connect With Millions of Prospective Clients Using New Real Estate Blog Program on REALTOR.com(R)
28 Agosto 2007 - 7:55PM
PR Newswire (US)
LOS ANGELES, Aug. 28 /PRNewswire-FirstCall/ -- REALTOR.com, the
most comprehensive real estate listings Web site, today announces
the introduction of Featured Blog and "Let's Talk Real Estate!," a
new blogging program on REALTOR.com developed to help REALTORS make
quality connections with consumers, demonstrate their local
expertise and expand their client base. "Featured Blog and Let's
Talk Real Estate! give REALTORS another way to have direct dialogue
with consumers that have questions about market trends, a
neighborhood, or even local community events," said REALTOR.com
President, Errol Samuelson. "Through these no cost real estate
blogs, REALTORS can share their knowledge, build relationships, and
expand their overall referral network while talking about their
favorite subject -- real estate." REALTORS will find it easy to
jump into the blogosphere on REALTOR.com. Click to
http://www.featuredblogsignup.com/, register for a Featured Blog
and post an initial article, comment or message that can be visible
as a stand-alone website page or within a personal web site.
Elevating the dialogue to a national forum, the REALTOR.com
editorial staff will select the freshest and most interesting
Featured Blog posts and spotlight them in the "Let's Talk Real
Estate!" section on the site's home page visited by approximately 6
million consumers each month. "Another great benefit of Featured
Blog is that we've engineered search engine optimization (SEO)
features into the platform to increase the odds that a post will
get picked up by major search engines and receive a higher
placement," says Samuelson. "This means REALTORS that keep their
posts fresh, relevant and interesting have a better chance of
attracting interest and driving traffic to their sites without the
marketing costs associated with key word purchases or
pay-per-click." Samuelson goes on to explain that while fresh and
relevant real estate blogs can drive traffic, this type of
information also keeps consumers on the site longer and increases
the potential for contact and dialogue through posts and comments.
He suggests REALTORS create a more "sticky" site experience by
posting information on neighborhood descriptions, local or current
events, success stories, advice for buyers and sellers, and advice
for other agents. He also recommends including links to local
organizations and businesses, and to relevant and interesting
charts, tables and maps. Designed for non-technical users who don't
know HTML, Featured Blog was developed to be easily created,
managed and "owned" by each agent or broker. They can be used as a
stand-alone website page or within a personal web site, and branded
with the "owners" contact information, photos, links, logos, and
banner image. Each real estate blog "owner" determines discussion
topics and provides the main posts, and then reviews, approves and
posts visitor comments back onto their blog for others to read.
Only visitor comments approved and posted back to a blog by the
"owner" will be visible for others to read. To assist REALTORS that
are new to blogging, REALTOR.com provides links to videos offering
step-by-step instructions on subjects ranging from how to write a
post and manage a blog to how to include links and upload photos.
Click http://www.featuredbloghelp.com/ to access these helpful
videos. "We know many REALTORS want to reach out and blog but may
be struggling to find the right venue," said Samuelson. "Through
Featured Blog and our national 'Let's Talk Real Estate!' blog,
REALTORS can now jump into the blogosphere with confidence they're
accessing a quality forum with the potential to be heard by
millions." Participation in Featured Blog and "Let's Talk Real
Estate!" is a no charge feature available only to REALTORS using
their NRDS I.D. Simply click http://www.featuredblogsignup.com/ to
request a blog today. ABOUT REALTOR.COM REALTOR.com -- "Where the
world shops for real estate online" -- is operated by Move Inc.,
and is the official Web site of the National Association of
REALTORS. Ranked as the No. 1 homes-for-sale site, REALTOR.com
currently offers potential home buyers access to over four million
property listings as well as the most brokers and agents to
contact. The site also provides REALTORS and the home sellers they
represent with the Internet's largest real estate marketplace,
reaching more than 5.7 million consumers in July 2007.[1] Agents
and companies have the power to customize the resources of the
REALTOR.com Web site to maximize their brand and productivity. The
REALTOR.com Web site (http://www.realtor.com/) is operated by Move,
Inc. (NASDAQ:MOVE). REALTOR(R) and REALTOR.com(R) are registered
trademarks of the NATIONAL ASSOCIATION OF REALTORS(R). REALTOR(R)
is a federally registered collective membership mark, which
identifies a real estate professional who is a Member of the
NATIONAL ASSOCIATION OF REALTORS(R) and subscribes to its strict
Code of Ethics. All other trademarks appearing above are the
property of Move, Inc., or of their other respective owners. This
press release may contain forward-looking statements, including
information about management's view of Move's future expectations,
plans and prospects, within the safe harbor provisions under The
Private Securities Litigation Reform Act of 1995. These statements
involve known and unknown risks, uncertainties and other factors
which may cause the results of Move, its subsidiaries, divisions
and concepts to be materially different than those expressed or
implied in such statements. These risk factors and others are
included from time to time in documents Move files with the
Securities and Exchange Commission, including but not limited to,
its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or
unpredictable factors also could have material adverse effects on
Move's future results. The forward-looking statements included in
this press release are made only as of the date hereof. Move cannot
guarantee future results, levels of activity, performance or
achievements. Accordingly, you should not place undue reliance on
these forward-looking statements. Finally, Move expressly disclaims
any intent or obligation to update any forward-looking statements
to reflect subsequent events or circumstances. [1] comScore Media
Metrix, July 2007 DATASOURCE: Move, Inc. CONTACT: Julie Reynolds of
Move, Inc., +1-805-557-3080, ; or Kristina Levsky of The Rogers
Group, +1-310-552-4137, , for Move, Inc. Web site:
http://www.move.com/
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