Hitwise Ranks REALTOR.com as Top Real Estate Search Term
13 Dezembro 2007 - 4:17PM
PR Newswire (US)
REALTOR.com Beats 'Homes For Sale' & 'Zillow' As #1 Search Term
on Web LOS ANGELES, Dec. 13 /PRNewswire-FirstCall/ -- Hitwise, a
leading online competitive intelligence service, ranked REALTOR.com
as the number one search term used in the real estate industry
category during the month of November (1). REALTOR.com accounted
for 1.56% of all searches on the Internet in the real estate
category, far exceeding the next closest ranking term that captured
.91% of all searches in November. Zillow.com and Zillow ranked
eight and ninth respectively with .34% and .33% of all real estate
searches. "REALTOR.com continues to be top of mind with consumers
searching online for real estate because we deliver the largest
online collection of listings complemented with the most
comprehensive and freshest data available on the Internet," said
Lorna Borenstein, president of Move, Inc. "As the leader in online
real estate, we're committed to providing the tools consumers need
and want as they pursue the American dream of home ownership. It's
second nature for consumers to begin their home search on the Move
Network of Websites." The terms were ranked by volume of searches
that successfully drove traffic to websites in the Hitwise Business
and Finance -- Real Estate category for the four-weeks ending
November 24, 2007, based on US Internet usage. Hitwise rankings for
the month of November in the real estate industry category for the
top ten search terms were as follows: Rank Search Term Volume 1
REALTOR.com 1.56% 2 Remax 0.91% 3 Real Estate 0.47% 4 Apartments
0.40% 5 Homes for Sale 0.37% 6 Century 21 0.35% 7 Zillow.com 0.34%
8 Zillow 0.33% 9 Realtor 0.31% 10 For sale by owner 0.30% For up to
date analysis of online trends, visit the Hitwise
Intelligence-Analyst Weblogs at http://weblogs.hitwise.com/ and the
Hitwise Data Center at http://www.hitwise.com/datacenter ABOUT
REALTOR.COM(R) Realtor.com -- "Where the world shops for real
estate online" -- is operated by Move Inc., and is the official Web
site of the National Association of REALTORS. Ranked as the No. 1
homes-for-sale site, REALTOR.com(R) currently offers potential home
buyers access to over four million property listings as well as the
most brokers and agents to contact. The site also provides REALTORS
and the home sellers they represent with the Internet's largest
real estate marketplace, reaching more than 4.2 million consumers
in November 2007.(2) Agents and companies have the power to
customize the resources of the REALTOR.com Web site to maximize
their brand and productivity. The REALTOR.com Web site
(http://www.realtor.com/) is operated by Move, Inc. (NASDAQ:MOVE).
REALTOR(R) and REALTOR.com(R) are registered trademarks of the
NATIONAL ASSOCIATION OF REALTORS(R). REALTOR(R) is a federally
registered collective membership mark, which identifies a real
estate professional who is a Member of the NATIONAL ASSOCIATION OF
REALTORS(R) and subscribes to its strict Code of Ethics. All other
trademarks appearing above are the property of Move, Inc., or of
their other respective owners. (1) Source -- Hitwise -- November,
2007 -- based on volume of searches (2) comScore Media Metrix,
November 2007 This press release may contain forward-looking
statements, including information about management's view of Move's
future expectations, plans and prospects, within the safe harbor
provisions under The Private Securities Litigation Reform Act of
1995. These statements involve known and unknown risks,
uncertainties and other factors which may cause the results of
Move, its subsidiaries, divisions and concepts to be materially
different than those expressed or implied in such statements. These
risk factors and others are included from time to time in documents
Move files with the Securities and Exchange Commission, including
but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other
unknown or unpredictable factors also could have material adverse
effects on Move's future results. The forward-looking statements
included in this press release are made only as of the date hereof.
Move cannot guarantee future results, levels of activity,
performance or achievements. Accordingly, you should not place
undue reliance on these forward-looking statements. Finally, Move
expressly disclaims any intent or obligation to update any
forward-looking statements to reflect subsequent events or
circumstances. DATASOURCE: REALTOR.com CONTACT: Julie Reynolds,
+1-818-264-5594, , or Steve Cook, +1-202-257-3652, , both of Move,
Inc. Web site: http://www.realtor.com/
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