Move Network Year-Over-Year Growth Outpaces Real Estate Category by 57%
21 Março 2008 - 9:15AM
PR Newswire (US)
Move, Inc. Strategy Gains Momentum as Consumers Search Longer on
REALTOR.com(R); Move Network Year-Over-Year Traffic Leaps Ahead LOS
ANGELES, March 21 /PRNewswire-FirstCall/ -- While consumers are
spending less time overall searching online for real estate, they
are spending more time on REALTOR.com, according to February
analysis from comScore[1]. Furthermore, Hitwise[2] showed that the
U.S. percentage of page views for REALTOR.com was three times
greater than its nearest competitors, while year-over-year traffic
growth on the Move network outpaced the real estate category by 57%
for the month of February.[1] Internet intelligence reports also
show that consumers spent 5% more time on REALTOR.com
year-over-year this February, even though they spent 18% less time
overall searching online in the real estate category[1]. "Despite
the proliferation of real estate web sites, it's apparent to us
that Move and Realtor.com continue to maintain their leadership
position and build brand value with consumers. It is also clear
from these reports that they offer the 'stickiness' that attracts
high quality advertisers," said Lorna Borenstein, president of
Move, Inc. "This is exciting news on the heels of our positive
fourth quarter results, giving Move further confidence our
corporate strategy is the right one." During a February 28, 2008
earnings call, Move, Inc. announced that for 2007 the company
reported the highest EBITDA[3] margin in company history, generated
positive cash flow for the third consecutive year and delivered
fourth quarter revenue growth while the real estate industry
experienced a 20% decline in existing home sales. Borenstein also
explains that 2008 is a transformative year for the company, with
focus being placed on greatly enhancing the consumer and advertiser
experiences through the successful integration of comprehensive and
fresh content, relevant tools, connections to REALTORS(R) and easy
access to other real estate-related services. ABOUT MOVE, INC.
Move, Inc. (NASDAQ:MOVE) is the leader in online real estate with
9.4 million[1] monthly visitors to its online network of websites.
Move, Inc. operates: Move.com, a leading destination for
information on new homes and rental listings, moving, home and
garden and home finance; REALTOR.com(R), the official Web site of
the National Association of REALTORS(R); Welcome Wagon(R);
Moving.com; SeniorHousingNet(TM); and TOP PRODUCER(R) Systems.
Move, Inc. is based in Westlake Village, California, and employs
more than 1600 individuals throughout North America. For more
information: http://www.move.com/. ABOUT REALTOR.COM(R) REALTOR.com
-- "Where the world shops for real estate online" -- is operated by
Move, Inc., and is the official Web site of the National
Association of REALTORS. Ranked as the No. 1 homes-for-sale site,
REALTOR.com(R) currently offers potential home buyers access to
over four million property listings as well as the most brokers and
agents to contact. The site also provides REALTORS and the home
sellers they represent with the Internet's largest real estate
marketplace, reaching more than 5.8 million consumers in February
2008[1]. Agents and companies have the power to customize the
resources of the REALTOR.com Web site to maximize their brand and
productivity. The REALTOR.com Web site (http://www.realtor.com/) is
operated by Move, Inc. (NASDAQ:MOVE). REALTOR(R) and REALTOR.com(R)
are registered trademarks of the NATIONAL ASSOCIATION OF
REALTORS(R). REALTOR(R) is a federally registered collective
membership mark, which identifies a real estate professional who is
a Member of the NATIONAL ASSOCIATION OF REALTORS(R) and subscribes
to its strict Code of Ethics. All other trademarks appearing above
are the property of Move, Inc., or of their other respective
owners. [1] comScore Media Metrix, February 2008 [2] Hitwise
Industry Report for Real Estate, February 2008 [3] EBITDA: earnings
before interest, restructuring charges and certain other non-cash
and non-recurring items, principally impairment charges, litigation
settlement charges, stock-based compensation charges, depreciation,
and amortization This press release may contain forward-looking
statements, including information about management's view of Move's
future expectations, plans and prospects, within the safe harbor
provisions under The Private Securities Litigation Reform Act of
1995. These statements involve known and unknown risks,
uncertainties and other factors which may cause the results of
Move, its subsidiaries, divisions and concepts to be materially
different than those expressed or implied in such statements. These
risk factors and others are included from time to time in documents
Move files with the Securities and Exchange Commission, including
but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other
unknown or unpredictable factors also could have material adverse
effects on Move's future results. The forward-looking statements
included in this press release are made only as of the date hereof.
Move cannot guarantee future results, levels of activity,
performance or achievements. Accordingly, you should not place
undue reliance on these forward-looking statements. Finally, Move
expressly disclaims any intent or obligation to update any
forward-looking statements to reflect subsequent events or
circumstances. (Logo:
http://www.newscom.com/cgi-bin/prnh/20080213/MOVEINCLOGO)
http://www.newscom.com/cgi-bin/prnh/20080213/MOVEINCLOGO
http://photoarchive.ap.org/ DATASOURCE: Move, Inc. CONTACT: Julie
Reynolds of Move, Inc., +1-805-557-3080, ; or Sierra Wilson of
Edelman, +1-323-202-1416, , for Move, Inc. Web site:
http://www.move.com/ http://www.realtor.com/
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