Realtor.com Traffic Surges in July, Surpassing Real Estate Category by 10%
28 Agosto 2008 - 10:05AM
Business Wire
Consumer interest in real estate surged in July with significant
month-over-month increases in both traffic (29%) and time spent on
site (26%) on Realtor.com[1], the #1 homes-for-sale-site. In fact,
year-over-year page views on Realtor.com and the Move Network
increased by 22% and 11% respectively,[1] as consumers spent more
time searching properties in popular and unexpected metro areas
than this time last year. Local markets in July experiencing the
largest year-over-year percentage increases in consumer searches on
Realtor.com included Stockton-Lodi, CA (140.9%), Las Vegas, NV
(93.9%), Fort Myers-Cape Coral, FL (69.5%), Detroit, MI (51.8%) and
Washington, DC-MD-VA-WV, VA (49.1%). Click to:
http://marketing.realtor.com/julysearch/ for the full list. �As
interest in local real estate markets picks up, consumers actively
engaged in real estate search continue to invest their time on
Realtor.com and on the Move Network,� said Lorna Borenstein,
president of Move, Inc. �The fact that consumers are spending
significantly more time on Realtor.com than with many of the next
closest competitors confirms they�re looking to us to provide
reliable and comprehensive content, access to the largest and most
accurate listing database on Realtor.com, and valuable home buying
resources. While finding interesting and entertaining information
on real estate Web sites is fun, Move is committed to delivering
the most current, reliable and useful real estate data that
consumers need and expect from the trusted leader.� Borenstein
continues by pointing out year-over-year traffic on Realtor.com
increased by 9.5%, despite the fact that traffic within the real
estate category declined by 1%, and consumers spent 24.7% more time
in July on Realtor.com than on the next closest competitor.[1]
During the company�s second quarter 2008 earnings call, Move
announced registrations on Realtor.com Beta increased by 60%, while
three times the number of consumers received email alerts with
updated information about their saved searches as compared to
registrations on the �classic� site. The company also reported
personalized alerts have shown a better than 50% click-through
rate, driving consumers back to view Realtor.com content and
advertising. �We�re extremely proud to share all of this exciting
information,� Borenstein said. �These combined results demonstrate
that Realtor.com and the Move Network are making significant
progress towards meeting our strategic objectives that will enable
us to deliver a world class experience to both consumers and
advertisers at a time that answers their needs.� As a public
company and category leader, the Move Network uses public,
panel-based reporting services when stating traffic counts so they
can be verified. Move supports the practice of public attribution
of sources when quoting data from reports, polls, and surveys in
order to offer the transparency and clarity real estate
professionals and consumers need when searching for a trustworthy
online source of information. ABOUT REALTOR.COM� REALTOR.com�,
where the world shops for real estate online, is operated by Move,
Inc., (NASDAQ:MOVE) and is the official Web site of the National
Association of REALTORS�. Ranked as the #1 homes-for-sale site,
REALTOR.com� currently offers potential home buyers access to over
four million property listings, as well as the most brokers and
agents. It also provides REALTORS� and the home sellers they
represent with the Internet's largest real estate marketplace,
reaching more than 6.3 million consumers in July 2008[1]. Agents
and companies have the power to customize REALTOR.com� resources to
maximize their brand and productivity. REALTOR� and REALTOR.com�
are registered trademarks of the NATIONAL ASSOCIATION OF REALTORS�.
REALTOR� is a federally registered collective membership mark,
which identifies a real estate professional who is a Member of the
NATIONAL ASSOCIATION OF REALTORS� and subscribes to its strict Code
of Ethics. All other trademarks appearing above are the property of
Move, Inc., or of their other respective owners. ABOUT MOVE, INC.
Move, Inc. (NASDAQ:MOVE) is the leader in online real estate with
8.7 million[1] monthly visitors to its online network of websites.
Move, Inc. operates: Move.com�, a leading destination for
information on new homes and rental listings, moving, home and
garden and home finance; REALTOR.com�, the official Web site of the
National Association of REALTORS�; Welcome Wagon�; Moving.com;
SeniorHousingNet�; and TOP PRODUCER� Systems. Move, Inc. is based
in Westlake Village, California, and employs more than 1600
individuals throughout North America. For more information:
www.move.com. [1] comScore Media Metrix, July 2008 This press
release may contain forward-looking statements, including
information about management�s view of Move�s future expectations,
plans and prospects, within the safe harbor provisions under The
Private Securities Litigation Reform Act of 1995. These statements
involve known and unknown risks, uncertainties and other factors
which may cause the results of Move, its subsidiaries, divisions
and concepts to be materially different than those expressed or
implied in such statements. These risk factors and others are
included from time to time in documents Move files with the
Securities and Exchange Commission, including but not limited to,
its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or
unpredictable factors also could have material adverse effects on
Move�s future results. The forward-looking statements included in
this press release are made only as of the date hereof. Move cannot
guarantee future results, levels of activity, performance or
achievements. Accordingly, you should not place undue reliance on
these forward-looking statements. Finally, Move expressly disclaims
any intent or obligation to update any forward-looking statements
to reflect subsequent events or circumstances.
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