Growth in Time Visitors Spend on Realtor.com(R) Eclipses Real Estate Category in September
24 Outubro 2008 - 11:45AM
PR Newswire (US)
Visitor Time on Realtor.com Increased by +17% While Real Estate
Category Decreased by -5% in September '08 vs. '07 LOS ANGELES,
Oct. 24 /PRNewswire-FirstCall/ -- Consumer engagement on
Realtor.com, the #1 homes-for-sale Web site, continued to increase
in September 2008 with 17% year-over-year growth in the total time
visitors spent searching real estate despite a -5% decline in total
minutes for the real estate category.[1] The September comScore
Media Metrics report also shows consumers spent 10% more total time
on the Move Network, year-over-year, while minutes per unique user
grew dramatically by 30% and 27% on the Move Network and
Realtor.com, respectively. In fact, visitors spent more minutes on
Realtor.com than the next seven closet competitors combined.[2]
Compared to the same month last year, September 2008 visitors
looked at 17% more pages on Realtor.com as they searched for real
estate. "User engagement metrics like time-on-site show consumers
rely and trust the Move Network and Realtor.com more than any other
online source for their real estate information," said Lorna
Borenstein, president of Move, Inc. "We're extremely proud that our
two flagship sites continue to be so well received by consumers."
Realtor.com President Errol Samuelson added, "As we move towards
the public release of the newly designed Realtor.com, we're
confident that this trend of increased activity by visitors within
the site will continue to manifest itself, benefiting both Realtors
and advertisers." As Realtor.com time-on-site and page views
increase, Move regularly measures consumer interest in home markets
across the nation. Local markets with the fastest year-over-year
growth in September searches on Realtor.com included Stockton-Lodi,
CA (137.5%), Las Vegas, NV (109.5%), Riverside-San Bernardino, CA
(102.8%), Oakland, CA (87.9%), Fort Myers-Cape Coral, FL (78.2%),
San Jose, CA (73.7%) and Sacramento, CA (73.1%). Click:
http://marketing.realtor.com/septembersearch/ for the full list. As
a public company and category leader, the Move Network uses public,
panel-based reporting services when stating traffic counts so they
can be verified. Move supports the practice of public attribution
of sources when quoting data from reports, polls, and surveys in
order to offer the transparency and clarity real estate
professionals and consumers need when searching for a trustworthy
online source of information. ABOUT REALTOR.COM(R) REALTOR.com(R),
where the world shops for real estate online, is operated by Move,
Inc., (NASDAQ:MOVE) and is the official Web site of the National
Association of REALTORS(R). Ranked as the #1 homes-for-sale site,
REALTOR.com(R) currently offers potential home buyers access to
over four million property listings, as well as the most brokers
and agents. It also provides REALTORS(R) and the home sellers they
represent with the Internet's largest real estate marketplace,
reaching more than 4.88 million consumers in September 2008[1].
Agents and companies have the power to customize REALTOR.com(R)
resources to maximize their brand and productivity. REALTOR(R) and
REALTOR.com(R) are registered trademarks of the NATIONAL
ASSOCIATION OF REALTORS(R). REALTOR(R) is a federally registered
collective membership mark, which identifies a real estate
professional who is a Member of the NATIONAL ASSOCIATION OF
REALTORS(R) and subscribes to its strict Code of Ethics. All other
trademarks appearing above are the property of Move, Inc., or of
their other respective owners ABOUT MOVE, INC. Move, Inc.
(NASDAQ:MOVE) is the leader in online real estate with 7.1
million[1] monthly visitors to its online network of websites.
Move, Inc. operates: Move.com(R), a leading destination for
information on new homes and rental listings, moving, home and
garden and home finance; REALTOR.com(R), the official Web site of
the National Association of REALTORS(R); Welcome Wagon(R);
Moving.com; SeniorHousingNet(TM); and TOP PRODUCER(R) Systems.
Move, Inc. is based in Westlake Village, California, and employs
more than 1600 individuals throughout North America. For more
information: http://www.move.com/. [1] comScore Media Metrix,
September 2008 [2] Sites are Y! Real Estate, AOL RE, MSN RE,
Trulia, Zillow, RealtyTrac and Homes -- 174 million minutes v.
REALTOR.com -- 182 million minutes This press release may contain
forward-looking statements, including information about
management's view of Move's future expectations, plans and
prospects, within the safe harbor provisions under The Private
Securities Litigation Reform Act of 1995. These statements involve
known and unknown risks, uncertainties and other factors which may
cause the results of Move, its subsidiaries, divisions and concepts
to be materially different than those expressed or implied in such
statements. These risk factors and others are included from time to
time in documents Move files with the Securities and Exchange
Commission, including but not limited to, its Form 10-Ks, Form
10-Qs and Form 8-Ks. Other unknown or unpredictable factors also
could have material adverse effects on Move's future results. The
forward-looking statements included in this press release are made
only as of the date hereof. Move cannot guarantee future results,
levels of activity, performance or achievements. Accordingly, you
should not place undue reliance on these forward-looking
statements. Finally, Move expressly disclaims any intent or
obligation to update any forward-looking statements to reflect
subsequent events or circumstances. (Logo:
http://www.newscom.com/cgi-bin/prnh/20080213/MOVEINCLOGO)
http://www.newscom.com/cgi-bin/prnh/20080213/MOVEINCLOGO
http://photoarchive.ap.org/ DATASOURCE: Move, Inc. CONTACT: Julie
Reynolds of Move, Inc., +1-805-557-3080, Web site:
http://www.move.com/
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